Yahoo Acquires Programmatic Video Ad Platform, BrightRoll

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Yahoo's CEO announced the acquisition of BrightRoll, a programmatic video advertising platform. Clearly, Yahoo's Marissa Mayer sees this as an important revenue earning opportunity.

I’m thrilled to announce that we are acquiring BrightRoll, a leading programmatic video advertising platform.

Video is display 2.0. It’s what brand advertisers love. It’s a format that elegantly and easily transitions from broadcast television to PC to mobile and even to wearables. This is why video is a key part of our strategy. Yahoo Acquires Programmatic Video Ad Platform, BrightRoll [yahoo.tumblr.com]