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Iím thrilled to announce that we are acquiring BrightRoll, a leading programmatic video advertising platform.
Video is display 2.0. Itís what brand advertisers love. Itís a format that elegantly and easily transitions from broadcast television to PC to mobile and even to wearables. This is why video is a key part of our strategy. Yahoo Acquires Programmatic Video Ad Platform, BrightRoll [yahoo.tumblr.com]