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Yahoo To Acquire Mobile Analytics Ad Platform Company, Flurry

9:05 pm on Jul 21, 2014 (gmt 0)

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Today, Flurry is entering a new phase of its life. I am excited to announce that we have reached an agreement to be acquired by Yahoo and expect to be joining Yahoo very soon.Yahoo To Acquire Mobile Analytics Ad Platform Company, Flurry [flurry.com]

Over the past couple of years, Yahoo has been focused on re-imagining our usersí daily habits, and mobile is at the center of everything we do. Today, Iím excited to announce the next step in our vision, that we have reached a definitive agreement to acquire Flurry, the industry leader in mobile analytics.

When completed, our acquisition of Flurry will be a meaningful step for the company and reinforces our commitment to building and supporting useful, inspiring and beautiful mobile applications and monetization solutions. By joining Yahoo, Flurry will have resources to speed up the delivery of platforms that can help developers build better apps, reach the right users, and explore new revenue opportunities. Together, we will make Yahoo mobile experiences better through products that are more personalized and more inspiring.Yahoo to Acquire Flurry to Strengthen Mobile Products [yahoo.tumblr.com]