Yahoo! has done an about-face on its stance toward the controversial Do Not Track browser privacy standard, announcing that it will no longer recognize users' DNT settings across any of its online properties.
"As the first major tech company to implement Do Not Track, we’ve been at the heart of conversations surrounding how to develop the most user-friendly standard," the Yahoo! Privacy Team wrote in a blog post on Wednesday. "However, we have yet to see a single standard emerge that is effective, easy to use and has been adopted by the broader tech industry."