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Yahoo Inc. YHOO 0.00% is in preliminary talks to acquire online-video service News Distribution Network Inc., a deal that would help Chief Executive Marissa Mayer compete with Google Inc. GOOG -0.50% 's YouTube for viewers and ad dollars.
Yahoo could pay roughly $300 million for NDN, according to two people who have been briefed on the matter and asked to not be named. The discussions are still early and a deal may not be reached for several weeks or may fall apart, said one of the people.
Ms. Mayer has made online video a centerpiece of her strategy to get users to spend more time on Yahoo pages and watching ads. Report: Yahoo In Talks Over News Distribution Network Inc., Online Video News Network Acquisition [online.wsj.com]