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Yahoo Announces A New, Unified Approach To Advertising

     
6:04 pm on Jan 8, 2014 (gmt 0)

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The new Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display, which are accessible through a new buying platform. These products are supported by Yahoo’s data and analytical tools, with insights into the daily digital habits of more than 800 million people worldwide.

What’s New:

  • Tumblr Sponsored Posts now powered by Yahoo Advertising
  • Yahoo Audience Ads — a better way to buy ads targeted to specific audiences
  • Yahoo Ad Manager and Ad Manager Plus — a new buying platform that gives advertisers direct, hands-on access to Yahoo’s advertising products
  • Yahoo Ad Exchange — a new global ad marketplace that provides premium publishers with more visibility and control over advertising on their sites.
    Yahoo Announces A New, Unified Approach To Advertising [yahoo.tumblr.com]
  • 11:49 am on Jan 10, 2014 (gmt 0)

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    I wonder if they plan to do their own PPC once again?

    I read that they had a 10 year contract w/ Bing/Microsoft, and at the Midpoint (mid 2015) the 2 parties can potentially opt out.
    2:57 am on Jan 14, 2014 (gmt 0)

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    Interesting would they do their own advertising though or try to team up with Google Again?