Welcome to WebmasterWorld Guest from

Forum Moderators: open

Message Too Old, No Replies

Yahoo Announces A New, Unified Approach To Advertising

6:04 pm on Jan 8, 2014 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:May 9, 2000
votes: 999

The new Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display, which are accessible through a new buying platform. These products are supported by Yahoo’s data and analytical tools, with insights into the daily digital habits of more than 800 million people worldwide.

What’s New:

  • Tumblr Sponsored Posts now powered by Yahoo Advertising
  • Yahoo Audience Ads — a better way to buy ads targeted to specific audiences
  • Yahoo Ad Manager and Ad Manager Plus — a new buying platform that gives advertisers direct, hands-on access to Yahoo’s advertising products
  • Yahoo Ad Exchange — a new global ad marketplace that provides premium publishers with more visibility and control over advertising on their sites.
    Yahoo Announces A New, Unified Approach To Advertising [yahoo.tumblr.com]
  • 11:49 am on Jan 10, 2014 (gmt 0)

    Moderator from US 

    WebmasterWorld Administrator 10+ Year Member

    joined:Dec 3, 2002
    votes: 13

    I wonder if they plan to do their own PPC once again?

    I read that they had a 10 year contract w/ Bing/Microsoft, and at the Midpoint (mid 2015) the 2 parties can potentially opt out.
    2:57 am on Jan 14, 2014 (gmt 0)

    Junior Member

    joined:Jan 13, 2014
    votes: 23

    Interesting would they do their own advertising though or try to team up with Google Again?