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The new Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display, which are accessible through a new buying platform. These products are supported by Yahoo’s data and analytical tools, with insights into the daily digital habits of more than 800 million people worldwide.
Tumblr Sponsored Posts now powered by Yahoo Advertising Yahoo Audience Ads — a better way to buy ads targeted to specific audiences Yahoo Ad Manager and Ad Manager Plus — a new buying platform that gives advertisers direct, hands-on access to Yahoo’s advertising products Yahoo Ad Exchange — a new global ad marketplace that provides premium publishers with more visibility and control over advertising on their sites.
Yahoo Announces A New, Unified Approach To Advertising [yahoo.tumblr.com]