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Yahoo To Launch New Logo 4 September, With 30 Days of Change

     
1:33 pm on Aug 7, 2013 (gmt 0)

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Yahoo is about to start what it calls is 30-days of change, including a new logo.






Today, we are happy to announce that we will be introducing a new Yahoo! logo next month.

Over the past year, there’s been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation. While the company is rapidly evolving, our logo — the essence of our brand — should too.Yahoo To Launch New Logo 4 September, With 30 Days of Change



12:02 am on Aug 8, 2013 (gmt 0)

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That's tricky. Just remember Tropicana and J.C. Penney who had their audiences frown at their new updated logos and switched back. Although a new logo every day, for thirty days, may get some media coverage, it might also have a negative effect.

Come back to Yahoo! every day in the next 30 days and check out our official new logo on Sept 4th at 9pm PT/Sept 5th midnight ET. [yahoo.com...]
9:24 am on Aug 8, 2013 (gmt 0)

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If I've read this right, they are going to have some kind of public vote on each to decide the final one? If so I immensely dislike the idea of using some kind of open peer group to decide the company identity. Folk in their brand management team must be trembling - some of the 30 ideas will be weak, and perversely popular. Like a giant focus group, it should be treated with a giant pinch of salt.

Or have they already chosen it? And are just doing a 'Google logo theme' thing to get some press? I'm a bit confuddluated by the whole thing - and that's an issue; lack of clear communication.
11:25 am on Aug 8, 2013 (gmt 0)

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A big corporate company is gonna let public voting decide their future? Have they never heard of 4chan? 4chan & public voting sent the rapper Pitbull to Alaska and sent Taylor Swift to perform at school for the deaf.

The only way to make this crazier is if Yahoo allowed public submissions, then the trolls at 4chan could really go crazy.
1:37 pm on Aug 8, 2013 (gmt 0)

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If I've read this right, they are going to have some kind of public vote on each to decide the final one?

I'm lost, I can't find anything about a vote, just that Y! is going to reveal the final logo at midnight September 4th/5th.
10:06 pm on Aug 11, 2013 (gmt 0)

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Oops, they already have the new logo on yahoo fantasy sports team pages and it's not Sept 4th.
[l.yimg.com...]

Hmmm, are they replacing the exclamation point with something else on the 4th and that's the logo they are referring to?
10:57 pm on Aug 11, 2013 (gmt 0)

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While the company management might get excited about a new logo, I think the average Joe could care less. Pure link bait to drive traffic back to Y! for 30 days (or less).
10:58 pm on Aug 11, 2013 (gmt 0)

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How do you know that's the final new logo?
11:36 pm on Aug 11, 2013 (gmt 0)

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It seems this is only being done on yahoo.com. Yahoo UK still has the old logo.