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Yahoo Inc. has been quietly trying to find a way out of its struggling Web-search partnership with Microsoft Corp., a person familiar the situation said, but has so far failed in that effort.
The Silicon Valley Internet company disclosed in a regulatory filing Tuesday that Microsoft had extended a revenue guarantee associated with the partnership, the second such extension since the 10-year pact took effect in 2010.Report: Yahoo Struggling To Escape Search Partnership With Microsoft [online.wsj.com]
Chief Executive Marissa Mayer has been seeking to end the contract with Microsoft since joining Yahoo from Web-search giant Google Inc. last year, this person said, adding that Microsoft has indicated it wasn't interested in doing so.
Yahoo's revenue per search has been worse under the Microsoft deal than when it operated its own Web-search technology and advertising system. Unlike the prior revenue guarantees from Microsoft, the extension announced Tuesday affects only the U.S.
If you don't get traffic from Bing's search or Google search you're pretty much toast.
When G began? Matt and other G reps were posting and engaging here daily..
Yahoo getting back into search would be nice