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Report: Yahoo To Roll Out Y Connect

     
9:35 am on Oct 18, 2010 (gmt 0)

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Report: Yahoo To Roll Out Y Connect [online.wsj.com]

Yahoo Inc. plans to mimic a strategy used by rival Facebook Inc. to help drive traffic to its site, people familiar with the matter said.

The Sunnyvale, Calif., company soon will roll out a feature called Y Connect to allow media publishers, web developers and other websites to integrate elements of their services with Yahoo—an approach Facebook has used in allowing sites to forge links to the popular social network, these people said.
 

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