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Yahoo! to launch FMCG ad tool with Nectar card data

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1:39 pm on Aug 11, 2009 (gmt 0)

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LONDON - Yahoo! is aiming to make online advertising more relevant to FMCG brands by using data from Nectar cards.

Yahoo! is speaking to agencies about its plans to launch a service in the UK that would enable advertisers to use Nectar data from Sainsbury's, as well as Yahoo!'s sales records.

Yahoo! claims that the in-formation will enable FMCG brands to tailor online ads based on consumers' shopping habits. Brands will be able to measure the effectiveness of their campaigns by analysing subsequent retail sales.

[marketingmagazine.co.uk...]

This sounds very interesting...I guess Yahoo/Nectar users would have to be logged in to see ads based on their shopping habits.

1:58 pm on Aug 11, 2009 (gmt 0)

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That's an interesting development.