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Yahoo plans on announcing Thursday that it has bought Xoopit for a price in the $20 million range, according to several sources, one of its first acquisitions in a long while.
Reached late this afternoon by BoomTown, a Yahoo (YHOO) spokeswoman declined to comment about the acquisition. Xoopit did not respond to emails earlier today.
Enter Xoopit, which Yahoo! signed an agreement to acquire today. Their name may sound familiar – they won our Open Hack Day last fall and we teamed with them in December to launch the “My Photos” app in Yahoo! Mail, which many of you are already using today. In fact, it’s the most popular third party app in Yahoo! Mail.
In short, Xoopit will bring phenomenal photo organization, improved photo sharing, and the serendipity of discovering forgotten photos to Yahoo! Mail.
Why is this such a big deal? Yahoo! Mail is actually home to one of the largest online photo repositories in the world. And every day, millions of you use Yahoo! Mail as your primary way to share the photos of important moments in your lives. While social networks and community sites are great for sharing photos with everyone you know, we realize it’s not for everyone or every occasion. For many, email is still best for sharing photos among a more select group of friends or family. And now we’re making it all that much easier for you.