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Sideline, inspired by a recent internal hack project at Yahoo!, goes beyond the standard customer survey process to let you listen in real-time to people talking about your products and then use that feedback to enhance your service or help users with their problems.
The beta version of Sideline can be installed at [sideline.yahoo.com.<...]
Is this the birth of Twitter SEO?
I like the idea but I'm not so sure it won't be used to improve spam more than anything, will wait and see. I may be pessimistic for now but I really never cared to know instantly what a stranger just did 3 minutes ago either.