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Yahoo Inc. named Elisa Steele to its newly created role of chief marketing officer on Monday, as the Internet giant looks to boost its brand.
Chief Executive Carol Bartz, who succeeded Jerry Yang in January, made the decision to re-establish the position after the company went about two years without it, according to a Yahoo spokesman. The last officer to hold the marketing chief position at Yahoo was Cammie Dunaway, who took a position at Japan-based Nintendo Co.
"Yahoo's marketing strategy and teams have become decentralized over time-- hiring Elisa in the CMO role will quickly mobilize our plan to integrate the function globally and more effectively represent the Yahoo brand," Ms. Bartz said.