Yahoo Runs Web and Radio Ads For Yahoo Search

[engine]

Yahoo has announced it's to run Web and Radio ads to U.S. markets in a new campaign to win search share.

These include the tag lines: "Switch to Yahoo Search and get straight answers", and on the radio, the now familiar "Yahooooooooo oooooooo!" call.

[physics]

Just heard one of these last night. It was pretty funny and endearing actually. It compared a web site with malware in this girl's search results to a wild boar in the closet, and sold the solution: Yahoo! search with McAffe scanning built in.
The Yahooooooooo oooooooo! call brought back memories!

If Yahoo! can continue to make the commercials funny and memorable I can't see why they shouldn't do it - unless it becomes clear that it's a waste of money. Of course, that's the whole problem with radio ads isn't it, you can't be sure...