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These include the tag lines: "Switch to Yahoo Search and get straight answers", and on the radio, the now familiar "Yahooooooooo oooooooo!" call.
If Yahoo! can continue to make the commercials funny and memorable I can't see why they shouldn't do it - unless it becomes clear that it's a waste of money. Of course, that's the whole problem with radio ads isn't it, you can't be sure...