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This week, we are rolling out a new service that creates a helpful feedback loop for e-merchants, website owners, advertisers, and developers based on how well they did with you in critical moments like these.
Born out of our acquisition of IndexTools in May, Yahoo! Web Analytics (beta) provides powerful data and insights reporting that help website owners evaluate their marketing performance and tweak their website designs. They’ll get custom real-time reports and graphs that help them slice and dice metrics like sales, page views, and sources of traffic and ultimately identify ways to amp up their visitor satisfaction.
Yahoo! Web Analytics will be made available to a wide range of Yahoo!'s customers, partners, developers and advertisers in stages throughout the rest of 2008 and into 2009.
Yahoo! Web Analytics is currently being offered to Yahoo! Small Business customers who host e-commerce sites with Yahoo!, as well as to advertisers who work with Yahoo! Custom Solutions and Yahoo! Buzz Marketing.
However, i requested information from yahoo about this 3 months ago, and was told that it was already active - and that all i had to do was to log into my account and activate the advanced reporting in the console (which would then spit out a tag for me...). Not sure if this is a totally different platform now?
Anyway - we have issues with Google Analytics in terms of both functionality and support. We will be sure to be trying this out as soon as possible...
Today we will communicate that we’ll require our partners and clients to accept a new standard Yahoo! agreement and that Yahoo! (we) currently intends to provide the service FREE of charge to clients and partners who accept the Yahoo! Agreement. It is however important to note that our clients and partners must accept this agreement to continue using the service.
I wonder if those who believe Google Analytics has had a positive effect on their site rankings will, in the future, have both trackers on their pages. Perhaps even three when AdCenter Analytics comes out of beta. That would be quite silly, but what if it helps?
I was paying $400/mo for this previously, and now its free (I think its free because I got a letter from indextools saying they will no longer charge anyone). This is very good news. I suspect they want to compete with adwords/analytics by offering something similar.
One thing I liked with indextools was the ability to track every users move throughout the site, you can see page by page of the visitors movement.
I've been waiting for this since I first heard they purchased Index Tools. Everything I heard so far, which is not much, has been that this will be a free tool for Yahoo advertisers. Maybe they will charge to use if you don't advertise with them?
Can't wait to try it out!
[edited by: MadeWillis at 1:45 pm (utc) on Oct. 9, 2008]