Welcome to WebmasterWorld Guest from 220.127.116.11
Forum Moderators: open
joined:Jan 27, 2003
If your question was more about why Yahoo would devalue that by outsourcing to another PPC provider, I would suggest it's a business decision - Google seemingly makes much more per visitor than the other PPC engines, and so could be much more profitable for them. Whether or not this is a good idea long term is a matter of opinion.