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Yahoo Inc is working to rewire the dozens of services across its site so that users can manage all information about themselves in a single place and share it with friends across the Web.
"We are not building another social network," Chief Technology Officer Ari Balogh told more than 1,000 attendees at the Web 2.0 Expo conference in San Francisco on Thursday. "We are building social into everything we do."
Yahoo Building 'Social' Into The System [reuters.com]
What if I don't feel like sharing?