So I just got a cold Call. Wondering how they do it.

They said they get local reviews and submit the feed to google

[acimag]

They had a pitch where people can submit surveys to people who used your service. They then will take that data and submit the star rating to google through a 'XML FEED'.

Does anyone know anything about this?

I can program the survey and get the answers.

But what feed are they talking about?
Where in google do I submit it too?
What protocol are they using?

[edited by: httpwebwitch at 9:45 pm (utc) on Jan 28, 2013]
[edit reason] removed link drop & promo [/edit]

[Dijkgraaf]

For starters I would be very dubious of anyone that uses cold call marketing.

This question would probably be better answered in the forum Facebook Marketing [webmasterworld.com ], personally I think their claim of an 'XML FEED' to Google is them just using techno-buzzwords to try and get sales and has nothing to do with XML Development, nor do I think such a feed to Google actually exists.