Overture xml feed

[Jon12345]

What is it? Sorry in advance for the ignorance!

Jon

[redzone]

It's not a feed, but an entire interface.

Every process that can be executed in Overture's DTC, can be executed through their DTC XML system.

By providing the interface in XML, the amount of data being transferred is greatly reduced, increasing the number of transactions Overture's system can process, and improving speed in processing those transactions.

[Jon12345]

Ok. So are you saying that you would use that to add new keywords and manage bids rather than have as a list of their search engine results on your website?

[redzone]

Currently, only licensed partners (bid management tools, agencies, etc.) can access the XML API in Overture.

Yahoo just announced a re-branding of the Overture brand, and also announced they are going to release an Overture API to the public in the near future.

[Jon12345]

Oh that's interesting. I suppose we cn look forward to millions of spam directories to add to the existing ones!

[brucec]

I did not know about the Overture XML API. I think that would be great if they allow us to edit our Overture accounts with XML.

The current overture interface is confusing and XML would be great.