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Silicon Valley start-up Ribbit on Monday unveiled a technology platform that will let developers put Web telephony in everything from business software to popular social network sites such as Facebook.
As well as planning to sell its own services directly to consumers in the first quarter, Ribbit said it is working with more than 600 outside developers who are using its technology to create their own voice applications.
Ribbit software serves as an interface between anything from Web sites, e-mail and instant messaging to mobile or regular phones. Developers do not need to be telephony experts to build services with Adobe's Flash software, which works on most computers.
Ribbit Web Telephone Development Platform [uk.reuters.com]