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I am not a good enough salesman to convince my company to send me.
Work on it!
Try breaking it down into numbers and value. That's what I did.
"Okay, boss - remember X problem? These guys helped me fix it. Remember Y problem? This guys helped me fix it. Remember Z situation? I figured out what to do because of these guys."
(dramatic pause)
"So. It'll cost you approximately $700 to send me to this thing. If our customer acquisition cost is $70 per customer ..." not actual cost, ha ha, example only "... then I only need to snag an extra 10 customers to make this trip pay for itself. Knowing how many extra customers we've already snagged because of their help, you'd be a fool NOT to send me."
(dramatic pause, much waving of arms)
Boss: "Okay, go for it. But don't tell people I'm sending you to London for a "conference" or I'll catch heck from everyone else."
"Deal!" And then I booked the trip (non-refundable) before he could change his mind.