Been a couple of years since I've been to a pubcon, and I was way overdue. I'm back and reinvigorated.
Here's a few pointers I picked up:
- Venice gave me some ideas on how to monetize the project I posted about in the supporters section. I'd never have come up with that one myself.
- Twitter is used as part of the link profile. OK, I either knew that or could've guessed. But none of my clients would ever follow me - would you follow the salesrep from the last used car you bought? Buuuut, I'm going to see if I can get others in my industry to follow me. I can provide marketing tips, using my site (i.e. drop my url) as an example. I'm going to offer them a juicy tip to follow me right away. Having a lot of 'used car salespeople' following another 'used car salesperson' who drops links to a used car site (my own), that's got to be a sign of quality.
- I bought a site seal (privacy assured kind of thing) from one of the vendors. They do a nice job of the seal. I've been delinquent on that, we all know seals can help conversions. And because I spoke to the guy directly, I got a good price. If you're looking for an authenticity seal for your site, check out the pubcon vendors.
- Publishing content and link begging is harder than math on Barbie. But paid links can be problematic. The solution? (yes, I know this is self evident) Provide content for others to publish. I'm going to be doing more work around giving away articles. Got some ideas that are a bit deeper than just guest blogging. But I'll be guest blogging too. Giving away content is the new face of white hat link building. Yes, I'm 3 years out of date on this. That's why I went to the conference.
- Remarketing? Holy cow, was I ever out of the loop. Hadn't even heard of it. It's extremely relevant to my industry - the buy cycle is almost exactly 90 days.
- I've been concerned that my site isn't monetizing near what it should be doing. The conference let me figure out what's wrong, and how to fix it. So for me, another great pubcon. happy I went. Made some new contacts and some new friends. Ate way too much barbeque.