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Pubcon begins!

The world's leading web experts all gather in Vegas

     
3:02 pm on Nov 10, 2009 (gmt 0)

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If you are in Vegas right now, respond to this thread with one (1) thing you learned or enjoyed. Let those who can not be at PubCon this year live vicariously through your highlights.

One thing/idea/tip/event/fuzzy per post, but you may post as many times as you wish. Please be brief - a sentence or two max... Retweets are welcome

10:00 pm on Nov 10, 2009 (gmt 0)

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Please do, I miss do Pubcon after retiring last year...
1:12 am on Nov 11, 2009 (gmt 0)

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Last time I went, Yahoo had a big party (it's been awhile, I know: ). Yahoo, Microsoft or Google doing anything like that anymore?
3:42 am on Nov 11, 2009 (gmt 0)

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Bruce Clay said that creating subdomains gives them the same "age" as the main domain regardless of when you actually created the subdomain. I was not aware of that.
4:06 am on Nov 11, 2009 (gmt 0)

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Tom Lambert gave an inspirational presentation Tueaday afternoon - how to put "something" online for all those impulse-purchase domains that we all seem to accumulate. Using the line-up of tools Tom offered, you can finally get your domain essentially respectable in under 1 hour. And then, at least, you begin to collect some data and build history with the search engines.

Tom said we shouldn't "wait to build 'version infinity' of our sites" - you know, the one that needs $1.2 million in venture capital? Just take the first step.

I know I've got more than a few empty domains that are quite a few years old (embarrassing, really) and this panel kicked my butt!

[edited by: tedster at 7:31 am (utc) on Nov. 11, 2009]

7:26 am on Nov 11, 2009 (gmt 0)

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Bruce Clay shared some other tidbits as well as the subdomain research - the results of his link testing, mainly what happens when several links to the same target are on one page. He found that if one of the links is nofollowed, then all the other links on that page to the same target are also treated as nofollow.

Also, and a bit of a surprise, he said each of the duplicate links seems to transfer a full extra share of PR - although only the first real anchor text seems to matter. Some interesting results, worth doing our own testing to prove or disprove, I'd say.

As a footnote, Matt Cutts arrived today and played the SEOMoz Werewolf game. Word is, he lost.

10:04 am on Nov 11, 2009 (gmt 0)

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At a networking lunch table, we discussed a neat trick that CNN SI is using when a visitor copies and pastes text from your site into a blog post. They use some script/software to auto append a link back to your site. Pretty slick.

Bruce Clay seems to be sharing the most valuable tidbits so far. Going to try and attend more of his sessions.

9:23 pm on Nov 11, 2009 (gmt 0)

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I have some great ideas on Video we need to explore that was brought up in the Video and Viral class.
9:26 pm on Nov 11, 2009 (gmt 0)

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Great tip I learned - get rid of those pictures of smiling people on your site, unless people and services are your core business. The image of a face can distract the reader so much they ignore your main message. Wow!
1:12 am on Nov 12, 2009 (gmt 0)

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Brett Tabke, asked if he had to choose just one thing for marketing. A brief pause, then "Twitter". There you have it.
1:12 am on Nov 12, 2009 (gmt 0)

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Ted, Thanks for sharing!
2:38 am on Nov 12, 2009 (gmt 0)

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Every session I attended today - heck, almost every discussion I had today - was rich in information, tips, and good insights. The attendees seem more "serious" to me than ever before, and most panels have several strong presenters, even those who don't yet have great "brand name" recognition.

The site review session - "emphasis on links" was jam packed and just overflowing with good stuff. That's what you get with such a strong panel!

I loved the Mega Site SEO session - huge sites have unique challenges. One tip (head-smacking obvious, really) was to use your analytics to find what are already your most popular articles and then link to them from other key pages.

By helping more people find those already strong and well received articles, you can gain even more natural backlinks and that strengthens those pages even further. After a while, those article pages can become almost as strong as the home page in circulating link juice through the rest of the website.

You can end up building a juggernaut with this kind of a positive feedback loop. I've done it on a smaller scale, but it sounds to me now like something to do all the time for a big site -- and may even for a not-so-big site.

4:26 am on Nov 12, 2009 (gmt 0)

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Best local ranking advice: get some corresponding citations to help support your Google Local listing. And add images and videos to your listing.
11:21 am on Nov 12, 2009 (gmt 0)

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Thanks for sharing your tips. It is a shame that I couldn't make it this year...sounds like a classic.
7:07 pm on Nov 12, 2009 (gmt 0)

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I am in site reviews right now and Matt is on the board. A site was brought up with some serious issues in seo area, multiple urls (duplicate issues), and some past problems with link buying.

Matt suggested to him to trash the domain and start over. So those with site issues may need to consider this.

Wanted to add another tibit here on something Matt just said. Google uses archive (wayback) as a tool to red flag domains when this is being blocked in robots.txt This doesn't mean it is filtered but opens the door for more serious reviews by his team.

8:27 pm on Nov 12, 2009 (gmt 0)

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setting in session with community legend Randy Petersen. awesome ppt.
9:35 pm on Nov 12, 2009 (gmt 0)

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What Randy built up (FlyerTalk) was truly inspiring and amazing.
11:10 pm on Nov 12, 2009 (gmt 0)

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I've noticed a big emphasis in many sessions on refocusing on good old-fashioned customer service. Rather than over-worrying about SERPs for keywords, make sure once people land on your site that they find what they are looking for - and that they are treated as a real human. Make it personal, make it emotional, be honest.

Best quote from Ian Lurie - "Your customer is not an algorithm".

1:39 am on Nov 13, 2009 (gmt 0)

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Two great points from Matt Cutts in the smackdown session:

1) Caffeine will not be rolled out before this holiday season
2) Page load times will probably be factored into the search algo in the near future, and 2010 is a great year to speed up and optimize your sites

5:56 pm on Nov 13, 2009 (gmt 0)

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I have gone to Pubcon every year since it started in Orlando. This year is by far the best in terms of picking up some real information vs "reading between the lines". Big plus for Pubcon and Brett.

I also found the speakers talking less about their own achievements and pushing their own products. This may be just my experience, but I was happy to be spared the boredom and waste of good time.

Two issues that need fixing for future Pubcons. The technical problems with sound systems and the visual aids have to be overcome before sessions start. In one session we had to wait 15 minutes or so until the moderator could get the powerpoint presentation going. What a waste of time! The other problem is overbooked sessions, which left many of us leaning on walls, sitting on floors or peaking in from the entrance to the room.

In any case, in my view Pubcon 2.1 is a much improved product, which is bound to help Brett's conversions for future conferences. Good Job!

4:17 am on Nov 14, 2009 (gmt 0)

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This years was the best ever and the last day at Monte Carlo's PUB was my favorite ending ever, I'd got back to the PUB with or without PUBCON! ;)
4:46 am on Nov 14, 2009 (gmt 0)

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I had a great time, too. And how about that Orange Man Group at the airport?
5:06 am on Nov 14, 2009 (gmt 0)

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And how about that Orange Man Group at the airport?

They got pulled aside and frisked like crazy in security.

6:51 pm on Nov 14, 2009 (gmt 0)

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Presentations of a quality that would have fit in just fine in years past were sorely overshadowed by the higher standard of information this year.
12:19 am on Nov 15, 2009 (gmt 0)

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Awesome conference. Excellent lecture Martini. Love it when guys get to the nitty gritty and pull no punches regarding elements such as paid links.

Heads up to Tedster as well on a great lecture.

I'm feeling triple deep fried after 5 days in Vegas.

Best quote I found in Vegas while at a Starbucks

"Whote Wheat? There ain't no whole wheat in Vegas, son"

5:43 pm on Nov 16, 2009 (gmt 0)

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Great sessions, especially the landing page & conversion testing. Excellent stuff on social media. Great PubCon location on the last day.
1:09 pm on Nov 17, 2009 (gmt 0)

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Best Pubcon ever! Seven simultaneous tracks for different topic areas - wow! The final Pub location was perfect - accommodated the crowd, not too noisy, best beverage selection ever. Still compiling my notes, and waiting eagerly for the CD with all the presos I missed!
12:47 pm on Dec 15, 2009 (gmt 0)

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I had a great time - getting to swap stories and successes with your peers is worth the price of admission!
 

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