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Set up in the exhibit hall a private area staffed by the experts on the 'review my website' panels. Charge something like $250 for a 20 minute session with one of them. Make it fast, make it cheap.
I believe something like that would be:
- good exposure for the experts (maybe opportunity for follow up)
- make some reasonable coin.
- draw traffic into the exhibit hall
- satisfy a need/differentiate pubcon
I think this idea could potentially bring in attendees for this alone. I bet you'd find it standing room only.
The logistics of taking money at the event would probably make charging on the spot difficult... If the experts are providing their services free of charge in exchange for the promotional benefit, I could see just including a ticket to each attendee for a 15 minute session as part of their overall fee. (Of course, you'd end up with a back channel market for those tickets as some attendees will have no interest in that service and others will want to spend all day there.)
I'd actually be willing to do this sort of thing, just because it'd be fun to help people with their sites for a couple hours each day. :)
Everyone benefits. The speaker might think he/she is giving up on a client that may otherwise contact them for other work but to the contrary if they sell it well. They could lay the ground work and make an impression that guarantees more work. And filter out those who don't get along. It's a paid filter/first meeting.