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Earlier in the day had conversation with the AdSense folks. It's good to be able to express targeting issues and address concern over the network quality with them.
Yesterday saw the Google Sitemap session, Matt did a rundown about bigdaddy and other issues.
Hotel is decent but the after hours conferencing has to move into individual suites as they keep kicking us out of the lounge around two am. So, this isn't a Florida style conference, but it's something good.
I particularly liked the live demo of the robots.txt checker which is devised to help avoid robots.txt errors and to aid crawling.
I believe that many of the attendees will now be heading off to set up their sitemaps.
Also, Google confirmed that 'mediabot' will be used to get results into Big Daddy. The idea behind this should save both Google and webmasters significant bandwidth. Here here!
Clarification was also made on the fact that there is no advantage/benefit in the serps. However, a problem could manifest itself if you serve different content to mediabot and to googlebot.
We briefly discussed about how Google identifies data for geolocation delivery. Matt Cutts confirmed the issue regarding domain names and hosting and that webmasters should use the local domain where possible (eg .co.uk instead of .com) and that Google looks at the host IP to decide if the data is delivered to the main index, or the local index. It's not perfect, but it works in most instances.
Interesting, not new but interesting nevertheless. Matt metioned some time ago that they are looking at IP, language and domain and you need to get at least 2 of them right to show up in the local index.
I'm seeing Google getting confused about Denmark and Norway a lot - they seem to get both the IP and the language mixed up. Not perfect yet, but hopefully they'll get better at it.
Thanks engine!
As often happens, the most interesting tips to bring home are those that slip out peripherally to the topic at hand. The "clinic" sessions draw out hidden nuggets of wisdom that the speakers may not have otherwise prepared. I'll discuss some of them in appropriate fora.
This is my first pubcon. The best part - sorry Brett not to diminish all your hard work - is not the seminars - it's meeting people from WebmasterWorld whom I have only known by their nickname for a few years, and finally attaching a human face to you all. Pleased to meet you, finally!
I also liked the LifeTips guy Byron White's talk about writing for the search engines. He had a great PowerPoint presentation.
Does anyone know where I can get a copy of that PowerPoint and others from this PubCon?
Just a thought.
The session I enjoyed the most was the Comptetive Analysis. This is a subject that I have been lacking in knowledge on. Some of the tools mentioned were tools I use but not for competitive information...silly me.
In my business, we mostly know who the competitors are but there are a few new ones that we don't have a lot of information on. So, this session provided me with the information I needed to start learning more about this entire area of the business.
Big thanks to the presenters...
Some of the highlights:
Spent some quality time with great folks and got to speak with several lurkers. Wish they'd sign up and participate though (yes I'm talking about you).
Watched bakedjake participate in 3 simultaneous online conversations while chatting with 3 or 4 people at the table in the bar.
Watched martinibuster's face curl up in disgust as he tasted a half-dry martini (he likes them dry).
Learned about a new ad delivery service - publishers keep your eyes open.
Agreed to supply a bottle of 21yr Glenfiddich in exchange for about 100 lines of code. I work for single malt - a bottle of 12yr Macallan will get you 300 lines. ;)
Learned a bit about Quarks, thanks Physics!
And met up with many old-friends and made some new ones too.
Oh, and a special thanks to sugarrae for sharing her beef stoganoff recipe! Can you believe that girl cooks too!
Watched martinibuster's face curl up in disgust as he tasted a half-dry martini (he likes them dry).
yeah, but - he likes vodka martinis. Oh, the shame... but he does have good taste in gin... and socks!
Anyone paying attention during the comments about Big Daddy and cache sharing are probably glad they did
I also was impressed by the information about MSN AdCenter, especially the quality work they are doing to make sure that demographic targeting factors are statistically significant but also retain user anonymity. When you get down to combining zip+4 targeting plus a few other demographic factors, that anonyimity stuff becomes important!
Everyone was very nice and helpful (especially at the pub when it came time to make sure I had a drink in my hand...) and I greatly appreciate the warm welcome. :)
1) Go to the wrong terminal at the airport, take the tram and lite rail to make flight at last minute.
2) I arrive at hotel to realize that I dropped my only pair of eye glasses in the hotel shuttle. I cannot read my room number on my check in receipt and hotel staff have been instructed not to verbally say the room number.
This could be a new experience, I decide to go blind for the entire conference.
3) I wander around the hotel trying to find the conference, I find out that it is in a different building. Before finding the general location of PubCon, I visit several other conferences in various locations.
4) I have made arrangements to hook up with a few people, they text message me and leave phone messages.
I cannot read the messages, nor can I see the buttons on my phone, but with help I was able to make a call.
5) It's now noon of the first day and with the help of the conference security guards, I have found Pubcon and wander around the exhibit hall. I stop and visit, the big stuff I can see, but the rest is just a blur.
6) Fast forward through the rest of conference.
I had one of the best times ever, had a blast hanging out with old friends and made some really great new friends.
The networking was great, so much information freely changes hands when people bond.
Thanks guys. Blind-Bill not Blind_Bill
I'm making the case that in some sectors, anonymity will have to be relinquished.
Be that as it may, I myself refuse to relinquish my anonymity on WebmasterWorld. Just the thought of everyone knowing that I'm Sean Pecor, an internet geek from Boones Mill, Virginia sends chills down my spine!
Sean
I only made it to 3 sessions in the 2 days, the rest I got stuck talking to people, which is still the best of all!
My favorites:
1.) Bill loosing his glasses, but having Rum on his room
2.) Matt strangling webmasters
3.) Zivs motivating high competetive affiliate session speech
4.) Starting the pubcon in NYC on sunday with shri :-)
Will come to las vegas if humanly possible!
P!