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Big Blue, IBM, in Green Initiative

11:08 am on May 1, 2008 (gmt 0)

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International Business Machines Corp on Wednesday launched tools to reduce computer energy consumption as IBM hopes to boost its business of selling power-saving technologies.

The products, announced at an IBM business-partner conference in Los Angeles, are designed to measure power consumption and reduction across energy-hungry computer data centers that run corporate networks and Web sites.

The world's largest technology services company is offering software that tracks and caps data-center energy consumption, including power for air conditioning to cool server computers.

Big Blue, IBM, in Green Initiative [uk.reuters.com]