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Dell Goes Direct To Wal-Mart

     
8:25 pm on May 24, 2007 (gmt 0)

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Dell -- which rose to the top in the computer business by hawking its wares directly to its customers will start selling desktop computers through 3,000 Wal-Mart outlets starting June 10.

For Dell's competitors, there's nothing but downside. Almost every dollar in new sales for Dell will come at the expense of a competitor. That means trouble for HP, whose newly successful PC business had just stolen the sales crown from Dell.

Forbes [forbes.com]

Got a craving for a late night computer. Wal-Mart is open 24x7

9:35 pm on May 24, 2007 (gmt 0)

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Dell started out as a direct sales company (correct me if I'm wrong). Now they also sell through (that I now know about):
(1) QVC
(2) Wal-Mart

To anyone at Dell who may be listening - why don't you guys start a proper VAR chanel?

8:20 am on May 25, 2007 (gmt 0)

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WebmasterWorld Administrator phranque is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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a faustian deal.
as soon as you start selling through walmart you stop controlling your business.
say goodbye to dell's north american manufacturing plants for one...
8:38 am on May 25, 2007 (gmt 0)

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WebmasterWorld Senior Member vincevincevince is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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This is as good for Wal-Mart as it is for Dell. The low margin high throughput model at Wal-Mart makes it an ideal retail outlet for Dell's products, and Dell's reputation and market position make it a great line for Wal-Mart
8:50 am on May 25, 2007 (gmt 0)

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HP has a hot hand right now. I dont think Dell will put much of a dent in
them. Also what does Best Buy and the other big box computer retailers think
about this? Bound to be some back lash!... And the wheel keeps turning. KF
 

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