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Social mediaI don't know many people who generate good traffic from social media. From their efforts, most of the traffic ends up going to their social media pages and stopping there. If they have good actions available through their SM pages, that can be good. But as I said, most of the traffic ends at their SM pages instead of following through to their sites or calls to action. (I'm sure some people have had some success, but most of the efforts I've seen people do end in less than stellar results.)
How to use it for my own marketing challenge is tricky to envisage ..
recommend a friend for an entry into the monthly draw to win *something*
get a x% discount off your next order,
get a x% discount off your next order,I had a supplier do that for me, they offered 30% of the value of any orders that I referred to them. The thing was, I was already referring people to them, because they are very good at what they do. I was irritated by the offer because 1) I was already doing it and 2) because I supposed I wouldn't get the benefit of the business I had already referred.
Perhaps we should have titled this thread: Alternative sources of salesNot necessarily true. Not every site has something to sell. Some new sites need to build up traffic for branding or promotion of their offline store/event/whatever. Or to get people to signup for a newsletter or register for their site.