Does Advertising Web Design Prices Affect Leads?

[DXL]

Some website design companies advertise fixed prices for their sites, some advertise typical quote ranges, and many offer no mention of pricing at all when you visit their company website. And it seems likely that certain types of pricing attract certain types of customers (low-budget clients attracted to companies offering low monthly fees rather than a one-time quote).

So has there ever been a study on which approach is most effective at getting site visitors to request more information or seek a quote? Or does anyone here have any experience with getting more or fewer sales leads as the result of a change they made to advertised pricing on their site?

[Leosghost]

monthly fees

Webdesign should always be a "one off"..anything "monthly" is hosting..and a good way to get held hostage in the same way as registering a domain name with the same company that hosts the site..

[anallawalla]

Google is full of pages that tell you that you must display prices and others that tell you this is suicidal. :)

You have answered your own question. Displayed prices work when they are attractive to the buyer - supermarkets are a great example of it. So, a $499 website might appeal, while a $4,999 website might scare people off. Equally, a $99 website might scare people too, as it may come across as a ripoff.

In the case of web design, a reasonable price for, say, a 3-page site might work at $199 provided the content is provided in an email, but not if the buyer wants to spend an hour walking you through their factory and then you have to chase their staff for the content.

Hence, prices will work if expectations are laid out for the buyer. They should know what things will cost extra.

[Planet13]

In the case of web design, a reasonable price for, say, a 3-page site might work at $199 provided the content is provided in an email, but not if the buyer wants to spend an hour walking you through their factory and then you have to chase their staff for the content.

Ideally (for me anyway) would be to have a form on your site that has the appropriate number of fields for them to submit the content.

so for package #1, if you have three pages, five photos, one logo, contact info, etc., I would think it would be great if they could fill that info in and form mail it to you.

So if they include copy for page and 2, but not for page 3, then they would get (regular) emails automatically that they still need to send the content for page 3. Same thing if they don't include the logo or contact info or something like that...