Let's say a webmaster (Jim) is in negotiations with an author (Bob) to license his book name "Example123" and use it for a web store. Bob would have no active involvement in the store. They have agreed to a royalty %, but are stuck on the terms if Jim sells the store to someone else. What are the typical arrangements in this scenario?
One thing about which Bob is rightfully concerned: the store may sell to a competitor that might shut the store down, and then Bob will lose the royalty income. Thank you in advance for your input!