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If you haven't heard the news, Search Marketing professionals are the focus of a new government initiative. No, it's not a nationwide crackdown on Black Hat SEOs. The US Department of Labor (US DOL) asked SEMPO to help them find industry experts and professionals who can assist in the creation of a new O*NET classification for Search Marketers.
The article has a lot more detail and also links to a form where you can step forward to be involved. As the article says "All you need is to work for US company and have more than 5 years of Search experience."
We wanted to properly position search marketers as highly skilled strategists, because we’re different than perhaps regular software programmers or clerical workers.