Submitting a Quote

[dwighty]

Hi Guys,

I have recently had a request to submit a quote for developing a brand new site. In the past I have normally only worked with friends on projects and have not had the need to submit a quote.

I would be interested to see what advise people have with this, i.e. what the MUSTS and MUST NOT's for details in the quote.

How detailed do you go for a initial quote?

Also, does anyone have a good template that has worked in the past?

Thanks

P

[DXL]

I don't have a template per se, but I do send prospective clients an identical quote with some of the details changed. I try to outline:

1. Specific or Ballpark cost
2. Number of pages they get
3. Number of images they can submit to me or that I'll use.
4. General idea of the graphic layout quality
5. Level of SEO work I'll do (basic, advanced, onsite, offsite, etc)
6. Fees associated with hosting and their options
7. Features that aren't included (flash, special programs)
8. Payment methods and schedule
9. Timeline for site development
10. Maintenance Fee description

That's about it, and so far that's been acceptable for anyone that has done business with me.

[sawatkins]

Here's one approach I take when developing a quote.

I ask myself, "How much of my time is this going to take? How much money do I need to live during that time?"

Then I make sure that my quote is AT LEAST that number. Otherwise, I'm just working, but not making a living.

Gus

[Fortune Hunter]

I never create a quote based on time. My time is finite and when I run out of time I run out of product. Not a good business model. Instead I figure out how much value I bring to the client. The client and I have a conversation about that value.

I write a proposal with 3-4 options in it. Each option adds or creates more value for the client and includes more goodies. One option is always above their budget and the rest are at or under their budget. You would be surprised at how often clients can find extra money for all the extra value in the most expensive option. I have never ever had a client choose the lowest option on the agreement, sometimes they take the highest sometimes the next one down. Either way I win, I don't trade hours for dollars and the client gets an awesome package of services that creates a ton of value for their company.

FH

[sawatkins]

Yes, I agree with Fortune Hunter as well.

Time is just one factor to consider.
The value you are delivering to the client is another very important factor.

When I first got started, I was always too nervous to quote high. My suggestion was to simply make sure that their goals and your goals intersect somewhere.

</g>

[puppetmaster]

First I figure out where I want to take a vacation, then figure out how much it would cost to take that vacation. After I get that cost I give them a quote for the cost of that vacation.

I think DXL is on the money with his answer.

[joostvv]

I think the most important thing is explaining them the limitations of your work. Tell them what you do but also explain to them what's not included in the price. Your idea of finishing the project may differ from what they are thinking.