Forum Moderators: LifeinAsia
Officiality (word or non-word? :-) ) is only official if backed by some authoritative documentation. But if you've got only one 5th Street Bar and Grill in Pawtucket Kansas, owned by the proprietors, and everyone in town recognizes it as the "official" one, I would say that's a valid claim. But just saying it doesn't make it so.
Examples:-
- Official BBC Blog - endorsement by BBC
- Official France Guide - endorsement by the Government of France
- Official Tony Blair Site - endorsement by Tony Blair himself
If there is then you won't be able to call yourself official without getting your endorsement there. On the other hand, the direction and quantity of payment for an endorsement varies greatly.
The body may end up paying you for the right to be associated with your site (advertising payment), or you may end up paying (contributing to) the body for its endorsement.
Maybe personalize the Unofficial title -- "Adam's Unofficial Guide to Spain", or "Nichols Unofficial Guide to Spain".
Besides, "Unofficial" sounds like it will provide info that the "Official" guide would rather not ;)
[edited by: JohnKelly at 11:15 pm (utc) on Mar. 15, 2007]
You are a legally constituted holder of title to the subject your officialdom refers to, i.e, you are the manufacturer, or writer etc
You are a recognised and sanctioned agent of the title holder or government etc
So, I don't think that official is a term that can be assumed without being sanctioned,
just opinions an thoughts
It seems counterintuitive, but OTOH, can you go to the bookstore and find an entire section of books called, "Widgets for Geniuses?"
Besides, calling yourself the official anything when you are obviously not... what does that do for your credibility? Kind of like the tiny "Original World Famous" sandwich shop in my town.. if it were so, why do they have such a dumpy single location and change ownership about every 2 years?
But I agree, unofficial guides or "the truth behind the glossy brochures" often work far better.
But this gives me one more reason to visit the U.K. "Hon, I've got a business-related meeting to go to in London. I need to get paid for some consulting work." :)
MasterCard commercial:
Round-trip ticket to London- $1200
Hotel room- $200/night
Beer- free
Look on accountant's face when client tries to claim it as a business expense: priceless!
[edited by: LifeinAsia at 4:14 pm (utc) on Mar. 27, 2007]