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A couple webmaster questions

         

bradshjw

7:42 pm on Oct 1, 2006 (gmt 0)

10+ Year Member



I have a couple questions regarding the business end of webmastering and web design. I'm a practiced web designer, but I am currently working for a small magazine as their graphic designer. I create all the ads that need creating, come up with custom graphics, layout the magazine, and then send it to the printers. It's a fairly new magazine so I'm really only working and getting paid part-time to put the magazine together. The magazine has a website, but it's not very good. The only thing I do to the website is place a link on the site so people can download a PDF version of the magazine. The magazine owner asked me about getting the website ranked higher on search engines and I explained briefly about SEO and suggested that the website needs to be redesigned and updated every month to do the things she wants. However, I'm not really getting paid enough as it is to put the magazine together for her every month and play webmaster too. My questions are:

What would you say is the average cost to webmaster a magazine website?

How should I let her know that I'm not getting paid enough to be graphic designer and webmaster, without sounding ungrateful?

andye

10:20 am on Oct 2, 2006 (gmt 0)

10+ Year Member



What would you say is the average cost to webmaster a magazine website?

I'm afraid that's a 'how long is a piece of string' question - depends on what the work will actually be.

How should I let her know that I'm not getting paid enough to be graphic designer and webmaster, without sounding ungrateful?

Just be very factual and polite. Remember that you have a business relationship here - it's not that she's doing you a favour paying you, it's that she's getting the work she needs done, and in return she (should be) paying you a fair rate.

One possible route you could take:

- explain to her that if you do take on the website, you'll need to work out how many hours work it will be so that you can provide her with a quote for the work.

- then discuss with her what she wants the website to actually be/do. Get a written spec and agree it with her. Work out how long it'll take you to do, and give a price on that basis.

You'll want to think about how the website will actually add value to the business. Will it be:
- advertising?
- getting people to buy the paper version?
- building a community to increase reader loyalty?
- or something else?

If all that she really needs if for the PDFs to be converted to HTML and placed online, then she may get better value for money having that kind of work done offshore, and you could take on some other project where your skills add more value.

hth, a.

PS Also worth thinking about: if the mag is available completely free online, will this stop people buying the print copy?

bradshjw

2:04 pm on Oct 2, 2006 (gmt 0)

10+ Year Member



Thanks for the help, that should definitely help me approach her easily. As for the first question, I'm pretty sure it would entail updating the website with the new articles and photos from the current issue. It would probably also entail adding or changing some advertisements each month. But I guess the cost is probably going to be reflective of how many hours it takes to update the website. If that's the case, for those who do webmastering, what is the average hourly rate or monthly rate that you charge?

andye

2:21 pm on Oct 2, 2006 (gmt 0)

10+ Year Member



Hiya, glad that's been some help.

I'm pretty sure it would entail updating the website with the new articles and photos from the current issue

It could provide better value for her if you were to set her up with a content management system to allow the journos to enter the articles themselves.

Setting up print content for the web is really a sub-editing task these days, there's no need to have a graphic designer involved at all, as long as all the articles can have a consistent layout.

I've used this kind of workflow before - i.e. web folks setting up the CMS and then journos entering the actual articles - and it's worked fine. The problems that do occur tend to be around images rather than text, print journalists aren't used to working with images and simple things like 'file size' and 'image dimensions' can be a problem for them (e.g. they think all their images are the same size because they're viewing them in IE and it's resizing them automatically to the window size).

hth, a.

bradshjw

6:05 pm on Oct 2, 2006 (gmt 0)

10+ Year Member



Thanks very much, I appreciate the advice.