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Advertising revenue

         

aspdaddy

1:41 pm on Jan 22, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If you can forecast the amount of visitors for a planned site how can you then calculate the potential revenue from advertising? Are there any rough guides to ballpark figures?

percentages

5:35 am on Jan 23, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



>If you can forecast the amount of visitors for a planned site

Well that is a good trick, I've never been closer than 200K per month for a "planned site"?

Ad revenue is simpler. It is typically 2% to 5% of visitors, times the average click payout. Doesn't much matter who you use, the percentages are the same, the revenue is left for you to maximize by suppiller of Ads.

i.e. 1 million visitors/month to a Google Ads site will on average generate about 2% of 1 million x the average click price. The latter depends on market, for me about $14,500 per million visitors!

Again, depending on market, you can do better using affiliate relationships. However, if they are all burned out (you may have done this) in your market then SE Ads are a good source for additional revenue ;)

dickbaker

9:49 pm on Jan 29, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Percentages, is that 2% to 5% figure per ad, or for all ads on the site total?

percentages

7:37 am on Feb 14, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



dickbaker,

My CTR is very close to 100%. I achieve this by utilizing sites that have no other alternative.

A visitor gets to choose from one of several offerings.

They might look like valid options, but, in reality they get to click on an affiliate, a sponsor, or an ad from Google, Overture or an affiliate that has Ad capability.

If you arrive at one of my sites you have a 98%+ chance of generating revenue via some source. Of course some are more profitable than others, but I can't make you click on those 100% of the time, so I give options that pay less.

My only enemy is the "back button" that takes the user to the search results again. Of course I try to fill the search results with my offerings, so that sooner or later they have to click on something that pays!

You need all aspects covered. I think I do okay for web surfers, my issue is now to combat traditional ads.

mink2

7:55 am on Feb 18, 2006 (gmt 0)



Percentages, could you tell me where can I fine good source/info for affiliated marketing?

I've very superficial understanding of this marketing technique.

tia.