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Web Site Value - what multiple of profit?

Is the bubble coming back?

         

7_Driver

1:52 pm on Apr 18, 2004 (gmt 0)

10+ Year Member



Hi,

Just read about a web site (not sure if I can post the URL within the terms of this forum) which is expected to float this year. (No - not Google).

Anyway - apparently it made £2.5m on sales of £20.5m in 2002.

And it's expected to float this year for £500m - That's a 200 times multiple of 2002 profits.

Doesn't that seem rather a lot? Perhaps profits have skyrocketed since 2002 - but its Alexa ranking hasn't moved (yeah - I know, I've heard all the arguments - let's skip the Alexa-bashing fest).

That multiplier would make me very wealthy if applied to my site. And probably the same for most people here.

But it's just crazy isn't it?

Macro

2:24 pm on Apr 18, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



That's a 200 times multiple of 2002 profits

So?

Whether it's a IPO or an outright sale a company can be sold for figures completely unrelated to earnings. A lot of factors can inflence this. Perhaps they have a valuable property portfolio valued in the books at the 1990 purchase price.... perhaps they are a drug company with a cure for cancer in the offing.

But yes, there is a feel that a small bubble is forming. Now's the time to start thinking of selling up. But it's unlikely that the type of muliplier used for large/niche/market leader sites will apply to others.

karmov

5:05 pm on Apr 19, 2004 (gmt 0)

10+ Year Member



Macro makes excellent points here. There's even another side to it though... Where will all of that money come from? Will it be new money introduced into the web (200 times more)? Not likely... Some of it will come at the cost of others in the same market. When Sun's sales for servers go up, do everyone else's?

I personally would hate to see another bubble. Strong economic growth would be fantastic, but bubbles aren't good for anyone long term.

rogerd

6:39 pm on Apr 19, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member



7_Driver, even in non-bubble situations it's earnings expectations that count the most. If a company earned $1 million this year but, based on revenue growth and projected costs, can be reasonably expected to earn $20 million next year, investors will base the price on the $20 million. Of course, strong future growth prospects will further boost multiples, while uncertainty may reduce them. Past earnings are valued most as an indicator of the stability of profits and growth, although that works better for traditional companies vs. Internet businesses.

percentages

10:29 am on Apr 21, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



IMHO it is a nonsense to value companies with a P/E of 200.

When I went to school the rule of thumb was a P/E of 10 plus assets....and it isn't that long ago! Assets for dot coms are typically miniscule.

Personally, my company would be worth more than your example based on this calculation....is it really worth that much? I'm not selling, and no it isn't!

Things have gotten completely out of hand. Companies are being valued at ridiculous prices where the new owner has no chance of justifying it a few years down the road.

IBM P/E 21, MSFT P/E 31....both too high IMHO (and I own stock in them both)......P/E of 200....get real!

Macro

12:23 pm on Apr 21, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



pecentages, sorry but a blanket condemnation of a P/E of 200 does not take into account special circumstances. In some cases it is entirely justified. You mentioned assets - online companies are not necessarily asset poor. They may have valuable patents. They may have multi-million dollar settlement court cases that they are on the verge of winning. It could be the case that they took an exceptional adjustment in their last accounts that affected the profit for that year. There could be other variables. I do think we need to look at the wider picture.

258cib

1:10 pm on Apr 21, 2004 (gmt 0)

10+ Year Member



What is the time frame on a web site?

On the print side, we used to look at 6 to 8 years. Now it's down to four or five.

Anyone want to project even Microsoft's earnings out over two years? Things change so fast on the web that it makes running a biz difficult, much less buying it. I have been surprised that the banks are willing to lead as much money as they are. But, my bankers tell me that they "look at the people, not the technology or even the market."

blaze

4:03 pm on Apr 21, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yeah, blanket statements about stocks are very very dangerous.

One could say that the market right now is generally over valued, but to make a judgement based on p/e is pretty risky, especially since the p/e of probably 90% of all companies is not accurate.

Also, you need to realise that because interest rates are so low, where else are you going to invest your money?

I guess you can be Warren Buffet and keep it in cash, but who has that kind of luxury?

Shane

6:54 pm on Apr 21, 2004 (gmt 0)

10+ Year Member



Wisest statement I have read in a while .....

Also, you need to realise that because interest rates are so low, where else are you going to invest your money?

..... Shane

percentages

9:12 am on Apr 22, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



>pecentages, sorry but a blanket condemnation of a P/E of 200 does not take into account special circumstances.

Irrational Exuberance......if it justifies a P/E of 200 why not keep the stock yourself? Best investment anyone could make.

If you need capital investment to achieve the P/E of 200 do you really think it would be hard to find a VC or bank that would provide it?

Companies that float and look to achieve P/E's in this range do so because they don't want to take the risk.....they want to take the money, and leave the public holding the risk.

That it okay for them, but as a shareholder how do you feel about a management team that wants to give the risk to you because they are not prepared to fund it and risk it themselves?

To me it says they want me to gamble where they won't. Not usually a good decision.

A P/E in the 10 to 30 range is risky, but a relatively conservative investment. A P/E in the 200 range is no better than buying a lottery ticket or betting on a horse. Yes, they can pay off......but is that a good way to run a business or personal fiscal policy?

Macro

10:52 am on Apr 22, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If you need capital investment to achieve the P/E of 200 do you really think it would be hard to find a VC or bank that would provide it?

Are you saying that companies go for IPO only if they don't have strong enough basics to raise funds from VCs/banks.

percentages

11:43 am on Apr 22, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



>Are you saying that companies go for IPO only if they don't have strong enough basics to raise funds from VCs/banks.

No, I didn't say that for a second in those general terms.

Becoming a public company can be a form of portfolio diversification. Many are done for good legitimate reasons. But some are preyed upon and influenced into an IPO for other reasons.

If you believe in your own baby you should want to keep the vast majority of the stock. If you want to sell off a large portion of the stock, then the primary reason has to be for quick financial gain......nothing necessarily wrong with that, but it does imply you don't totally believe in the long term future of your company. That gain being balanced against your own self-assessed returns.

At the turn of the last century the World became accustomed to IPO meaning quick profit. Then those investors got a wake up call.

Any investment in company stock should be for the long term (15 to 20 years minimum) IMHO, not a quick profit, the latter being a form of gambling.

Conversely the business owners should take the same view, albeit they may feel a need for some portfolio diversification.

In the real World there are always those that will buy lottery tickets, and they are the prey who will take the risk.

Macro

1:13 pm on Apr 22, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



percentages, I beg to differ. There may be a small fraction of IPOs that are happening because the owner generally believes that now is the time to run. But, in the vast majority of cases it is a finance raising exercise, to imply anything else would be to suggest that the vast majority of investors are blind.

It is still the case though that a P/E of 200 can be perfectly justified. It's not normally a P/E that you'd go to market with BUT there can be several factors at play and judging a company's IPO based purely on their P/E could be misleading.

blaze

3:49 pm on Apr 22, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



How about a company that has 200 million in the bank, market cap is 200 million, no debt and has a 200 times P/E? Assuming all else being equal (though it rarely is..), I'd buy it in a heartbeat.

You always have to look at the full balance sheet..

Conversely, you can find a slow growth company with a 10 p/e but horrendous amounts of stock options that are not properly being expensed .. it's kind of an invisible dilution that naive investors (that just look at p/e) tend to miss.

Thus all the kafuffle about expensing stock options..

There is, of course, an underlying argument percentages could be making is that we have to watch the fundamentals and avoid market hype. This I do believe in.

There are some bio-tech companies which have astronomical p/e ratios on little to no assets or earnings.

To invest in a company like that though, you need to compensate for the outrageous p/e. You do this by being intimately familar with the management team, the intellectual property, the scientists reputation for results, the size of the market they are moving into, the competition in the market, the revenue potential, etc.

Buffet always believes that you need to have a margin of safety. In the case of such stocks, the margin of safety is your 'inside knowledge' and personal research.

blaze

4:02 pm on Apr 22, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Also, I disagree about long term investing. That's actually where Buffet and I differ .. especially because I feel it contradicts a lot of what he says.

There are quite a few winning investors that will dump a stock as soon as it is 'overpriced' and buy a stock when it is 'underpriced.' This appeals to my sense of mathematics.

yump

9:36 pm on Apr 22, 2004 (gmt 0)

10+ Year Member



I find its always interesting to see what price the director's shares (and other stakeholders) were bought at originally before an IPO. At the end of the last bubble, when it was all tears for public investors, I found lots of companies where the original investors could still sell out for about 5x what they had the shares for a couple of years before the IPO.

paybacksa

6:19 pm on Apr 29, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Pricing is based on expectation, and if the market is competitive it can be based on perceived opportunity.

If no one wants it, base the price on P/E ratio and see what you can get.

If you have sub-optimally managed your widget site because you're a travel expert making tons of money off your travel site, and now want to sell me (a widgets expert) your money-losing 2 million visit per day widget site, I will pay whatever it takes to be the winning bidder, up to the amount I believe it is worth in the hands of a widgets expert.