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How to recover traffic? make the SE's fall in love again

Or the reverse: how to kill a website... don't do what I did

         

explorador

10:48 pm on Jul 14, 2022 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Hi webmasters, I've been postponing this thread: I'm guilty of letting some of my websites die, in fact I might have helped such process. You might be surprised by the wrongs I made knowing such things wouldn't help, and now I'm thinking on recovering the websites, but I'm not sure where to begin or how much is broken, by this I mean: the web and search engines are not exactly clear as crystal, one might be sand boxed, penalized, or something else.

Brief: these 2 websites are 100% original, I wrote all the articles and I shot all the pictures myself, for the things I couldn't get a picture, I made the drawings/sketches. There is video production, I shot all the vids and made the video editing. Both websites run on my own CMS wrote specifically to achieve the data structure that I learned via multiple advice here on WebmasterWorld and yes it worked. The sites are FAST and easy on resources. Long story short, via Adsense both provided enough money to buy a house and travel to diff countries, and both opened business opportunities (just to paint a picture) this is just to give you an idea that the traffic turned into money effectively. NO, I wasn't interested on this at first, both sites were born out of passion entirely, my work and pictures were featured on books, magazines, etc, some for free, and some they bought it from me, and only eventually added Adsense, so... this is not an "I want to make money out of Adsense thread". Yes I own several websites, but this is just about 2.

  • Year 2000, website #1 within this context appeared on the web for the first time.
  • Year 2010, website #2 also within this context appeared on the web for the first time.
That means 22 // 12 yeas online respectively. Both sites appeared at the top results, great indexing and good traffic IMHO.

What happened? I got bored, lost interest, messed things up, I even thought about selling them but I couldn't dare for several reasons. So, here is the list of my sins:

  • 1. Stopped posting,used to do so once every week, or at least twice a month. Then I only posted about twice every 6 months.

  • 2. Didn't add SSL,no I didn't care when this became a thing on the web, discussions aside we know this hurts traffic, rankings and visitors, specially when people get an annoying message saying "this site is not secure etc..."

  • 3. Changed my CMS, yes my old one worked perfectly, but I decided to create my own framework and build a new CMS on top, it works and I changed everything while keeping the urls and 301 redirections. Yes I knew this sort of changes affect traffic, I cared very little about the effects, this is not exactly a sin but together with the list it does hurt, as you/we shouldn't change too many things at once.

  • 4. During the pandemic I stopped posting entirely. Yes... imagine that. Both websites relate to traveling, and I couldn't stand the news explaining how many people complained about "ohhh I can't travel no more, this sucks", so many people suffering! and yes locally I got to hear the same complains, it was disgusting, and probably due to the nature of both sites I was exposed to contact from readers relating to that. I did what I considered to be the right thing: wrote a few articles about how to help other people and stay safe, and stopped posting since then, until Jan 2022 where I started posting again.

  • 5. My old hosting provider messed up and I didn't care.Yes, add insult to injury. I finally added SSL to my websites before the pandemic (free, with Let's encrypt), but eventually the hosting provider did something wrong, as some browsers still displayed errors and warnings about the sites not being secure. See, not all certificates are created equal, some work, and some will only work with newer versions of browsers, while showing errors on older versions. Anyway I didn't care and did nothing.

  • 6. Removed Adsense entirely. Well that's not a bad thing itself. I also removed every "like" FB button from my websites. Why? I got tired on how these things slow the websites loading, and as I said they are about passion, not money making per se. I removed these about 2 years before the pandemic.

  • 7. Stopped sharing on FB. I'm not a social media person, I don't buy it, but eventually opened my first FB account only to share articles I posted on my sites. Yes it attracted some traffic and interactions, IMHO not worth it and yes I got bored dealing with FB friend requests, the ads, etc etc. I stopped posting there about 2 years before the pandemic.

  • 8. Oh, remember the GDPR? for years I did nothing. and I didn't care if someday I would get a message or warning about it. I also didn't care when I turned on Adsense again.

  • 9. Stopped replying to emails and hide the contact form. I got tired of the nonsense, let me explain: let's say I talked about art around the world, suddenly I got a lot of emails per year asking how to book guided tours around Canada and Spain (?), that's something I never sold and I was never interested on doing, but I know in some way affected interested visitors "no contact form?", and to be honest, some mails were reasonable but I just didn't care.


I turned up Adsense from time to time just to avoid the 6 month bye bye. Anyway, naturally: one day I notice I only have 200-300 daily visitors WOW! that hurt. No, I have never bought traffic, everything has been purely organic... even me messing this up. What also hurts, is finding several websites featuring data and facts that I posted, and yes they link to my website but using url shorteners, for anyone else just stealing I proceeded with DMCA, but I confess, I even stopped doing this.

What I did to try to revert this: I fixed all the technical aspects, SSL and moved to a new hosting company. The search engines picked the new urls (HTTPS) with no issues. Then started posting once a week (sometimes twice), again pure original content with my old research style and efforts. Turned on the ads and noticed I get almost nothing out of it, but it makes sense. And yes, I finally configured the GDPR provided by Adsense.

What's the situation right now? (6 months of posting?) not much of a difference, traffic is still the same, I know it might be too short of a period to expect changes over 6 months. I got emails from people, despite being difficult to find my contact form, but honestly I don't see a real benefit for such hard work creating original content and posting. BESIDES, I get the feeling posting once per month, or once per week has become irrelevant: people expect multiple articles per day, no way I'm doing that, as creating quality content takes hard work.

I know I messed up, lost interest, yes, and it makes sense the traffic went down. But I also suspect or get the feeling, there is some penalty in place, or that both sites were sent to a sandbox.

What do you think? what would you advice me to do?

Found a somehow related experience here:
Reviving a Mothballed Site / A 365 days project
[webmasterworld.com...]

But the original poster left the forum, I don't understand why, but anyway that's what happened, and after reading the entire thread I don't see real signs of things actually getting better there, and I don't fully understand the references of sessions per week, <-visitors?.

Each website (of mine) separately right now gets about 5,500 unique visitors per month, and about 13,200 page views per month. That's too low, I used to get in between 750 to 1000 unique visitors per DAY. So there you have it, two threads in one. One interpretation is me asking for help and advice, and the other interpretation is: don't do this at home kids!.

Dimitri

12:11 pm on Jul 15, 2022 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



All this sounds familiar, ... I could have exposed a similar situation, excepting 2, 5, 8, 9, ... but so far, I still earn enough for not having to worry too much, when I wake up, and saved enough when things were rock n roll... I've been feeling down for the last 3 years or so, and have difficulties to find the motivation again ...

By the way, that said, I'd like to congratulate you, for building your own CMS, and content. This is so rare nowadays.

Search engines are eager with fresh content (doesn't need to be original content). You need to return posting content frequently, to try to restart the impulse.

A problem might also not be fully related to your attitude, but to your niche. From what I understood Travel niche is over crowded, and I have the impression that people interest in this kind of subject, moved toward Facebook groups, and Instagram.

So , may be what can help, would be to post some of your photos at Instagram, and find a way to motivate people to visit your site, for more information. The problem with posting on social networks, is that, it first profits social networks, before your own site ...

If this is not the case, you might want to consider creating a forum , where people can discuss about such or such destination, or share their traveling experiences. To kick start discussions, you might share your own experiences.

explorador

1:14 pm on Jul 15, 2022 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Dimitri: All this sounds familiar, ... I could have exposed a similar situation, excepting 2, 5, 8, 9, ... but so far, I still earn enough for not having to worry too much, when I wake up, and saved enough when things were rock n roll... I've been feeling down for the last 3 years or so, and have difficulties to find the motivation again ...
Thanks, and I hope you get to feel better too. I admit (and said it on another thread) I felt better when I created distance from this work for a while, I don't feel the same emotion creating content and posting it, worse considering how easily and fast someone comes and takes it (stealing it or editing it to make some out of it within the rules), and when I get hands to work it feels like "not again, do I really hate to do this? I rather blah blah". I guess it's only fair when you consider it's been more than 2 decades.

I also noticed how the web became increasingly personal, "author centered" instead of fully content centered, it's not about the places/things anymore, it's more about "me little Kevin on a new adventure", but I don't want that and been able to keep myself private over the years. Yes, I did create a forum in the past, but it was the online manifestation of the email contact issue: people were asking too much things out of me, and many of those questions were already answered in the content. I'm ok with posting let's say about computers "the new X tablet", but then a lot of people write to ask where to find the x subversion, what to do if the battery dies, how X compares to ABCDE models. Some content however fine tuned, can become bait for unsolicited questions that the author is not interested on answering, and having an audience that does (user generated content) is really not easy.

Dimitri

9:27 pm on Jul 15, 2022 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



Your sites also need to be mobile friendly. And, this is ranking factor at Google, at least.

Officially, Googlebot will render your site to simulate a mobile device, when it evaluates it . So it's important that your site renders well on small screen.

Also, more and more people are using their smartphone to browse the internet, so, the more mobile friendly your site it, the better it accounts for the user experience.

tangor

6:44 am on Jul 16, 2022 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



One of my older sites grew moribund and suffered similar losses. Last year I decided to get involved again (content/layouts) and, while it took a while, managed to get traffic re-engaged. Sites that are evergreen could probably benefit from the same considerations. Apparently (I do not know this for a fact!) not only does site age have a metric, but how frequently OLD content is "refreshed/updated" does as well.

explorador

1:40 pm on Jul 16, 2022 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Besides abandoning the sites for long periods and the mistakes listed above, I'm having second thoughts on SE's regarding pandemic/COVID content. Just yesterday remembered several Youtubers mentioning they wouldn't talk about CO-blah-VID (and avoided saying the word) because otherwise they would get demonetized. I did analyze several local situations and posted articles on how to stay safe, what to avoid, stay home, and how to help others (specially the elders who couldn't go out to buy stuff). I'm going to delete all of that content.

Dimitri: Your sites also need to be mobile friendly. And, this is ranking factor at Google, at least.
Yes, my sites are mobile friendly, always been, I get great scores on google insights and those other sites doing metrix.

tangor: One of my older sites grew moribund and suffered similar losses. Last year I decided to get involved again (content/layouts) and, while it took a while, managed to get traffic re-engaged. Sites that are evergreen could probably benefit from the same considerations. Apparently (I do not know this for a fact!) not only does site age have a metric, but how frequently OLD content is "refreshed/updated" does as well.
Interesting. I have updated the site since January, but avoided redesigns or changing the layout, I'm still not convinced as the current layout works pretty well, but I'll keep this in mind, just as checking and updating old content.

explorador

2:59 pm on Aug 3, 2022 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Update. It's been 8 months, can't say the traffic is noticeably going up, but I can't say things are changing. Let's explain...

Let's say you have a website with 500 visitors per day and you make structured changes in order to improve your website and get your "traffic back" (that's my case right now), you might end up having "THE SAME" 500-505 visitors per day but that's just numbers, those 500 visitors might be entirely different quality or characteristics from the previous daily 500. Traffic changes are not just measured in numbers.

My traffic is slightly the same right now, but I'm seeing changes in behavior. Unfortunately not exactly what I had in mind, as my site is informational, and now I'm (again) getting mails from people wanting to buy stuff from me, that's not what I want. It's like having a fan site of some rock band but people suddenly want to buy concert tickets from you... Anyway I'm seeing changes.