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Polish Your Email Signature

An easy way to improve your branding

         

buckworks

4:50 pm on Jan 8, 2022 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



I just had some correspondence with a fellow whose email signature was a poorly formatted mess. Fixing it would improve both his personal and his corporate branding.

Give some thought to the information you include in your email signature, and how it's laid out.

You don't want it to run too long, but include basic contact info, maybe a tag line about your company, and your website or (maybe) social media URLs. Include the https:// bit so they'll be clickable for every recipient.

Make sure your sig is consistent across all devices that you might be emailing from.

While you're at it, check your name that will show in the recipient's inbox. Does it make clear who you are so you'll show up well in a crowded inbox? Edit if needed, and again, be consistent across your devices.

Recommend these steps to your employees, too. It might be useful to provide a pre-written blurb for them to use as their email sig so that emails from across your company create a consistent impression.

Polishing your email sig is a once-and-done task that's a small but positive support for your branding, both personal and corporate.

lucy24

5:17 pm on Jan 8, 2022 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I've been getting email from {respectable, long-established charity which I support} that thinks it is appropriate to show the sender’s name as first-name-and-that’s-all.

I cannot begin to imagine why they think this is a good idea.

tangor

7:45 am on Jan 9, 2022 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Email sigs are extremely useful in branding your message.

Just keep them short and to the point!

I've seen some that are novel length. (sigh)

Marshall

1:00 pm on Jan 9, 2022 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Every time I sign my emails, I scratch my screen with the pen :)

Dayan

3:26 pm on Jan 21, 2022 (gmt 0)



I am one of those who doesn't know how to put impressive email signatures. It's just my name. Thanks for this advise.

tangor

12:23 am on Jan 22, 2022 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



@Dayan ... Welcome to Webmasterworld!

Designing sigs might be a new profit niche... hmmm.... :)