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How AI is affecting the quality of web content

         

JS_Harris

7:24 pm on Jun 3, 2021 (gmt 0)

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Some of my favorite sites of all time, many of which operated as magazines long before the net was popular, have begun using AI to write articles for them. I'm sure it's less expensive than paying a knowledgeable person and allows them to discuss everything but the techology just isn't there yet.

Example: I was looking at a review of a 'widget' that arborists use and there was a picture of it with the article. When I look at the image its AI driven description gets it mostly right but....

There is a small wire under the corner of the unit leading to the light next to it, I know this immediately as a human. The AI doesn't, it suggests the unit has a telephony use and comes to the conclusion it is a telecomunications device because of what looks like a phone wire.

The quality of the article is suspect as well, only basic facts are given, no opinion, no original testing data and it rambles from keyword to keyword. It's a good article but it doesn't satisfy its purpose for existing.

A quick look at a metrics site and traffic is up 400% in 2 years since going with AI. Quality dropped about that much, too. Just because we can use AI systems to write articles doesn't mean we should! for everything. Recap a baseball game in 20,000 different ways, sure, but evaluate and review a product? Don't do it.

lammert

7:46 am on Jun 4, 2021 (gmt 0)

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Was it AI, or just a result of one of those human power driven document generation farms where you buy content for a dollar per page? New original content is very rare at the web. Spinning and rewriting has been the norm since the boom of MFA sites fifteen years ago.

engine

8:10 am on Jun 4, 2021 (gmt 0)

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I thought some sites have been doing this for a good number of years. When they first started I looked and decided they were not the publications for me, and i've now forgotten about them.

In part, the reason for doing it is to spin content quickly, and cheaply. The result will never be as good as a human interpretation, imho. Note, i'm not referring to document farms spinning articles for a low price, but to AI.

I can see the challenges of automation for the sake of automation, and I can see the pitfalls. AI1 spins an article and AI2 delivers that article to humans. Many people just wanting a quick 15-second snapshot of a story using, for example, a smartspeaker, probably won't even realise it's AI.

People can easily get lulled into a false sense of security and accept what they hear. This is a bad thing for humans.

iamlost

11:29 am on Jun 4, 2021 (gmt 0)

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Obligatory Rant: AI is marketing hype. There is no AI. There is not about to be AI any time soon.
Thank you.

Remember back when the AdSense mother lode was first ‘discovered’ by webdevs? All that Markov Chain generated text MFA ‘content’?

This is MC’s big brother Natural Language Generated text. One can build a custom PyTorch or TensorFlo methodology or simply pay for it - there are loads of AdSense ad offers for NLG content generation.

Why?

These sites are modern MFA sites built to rank for Google referred traffic. Today’s contemporary content farms. And the deluge is yet to come, the pile on effect is yet to occur.

You think these sites are dumb? They are. But so is Google.

Because Google (mostly) can’t (or doesn’t want to) tell the difference. It’s ML against ML, battle of the content bots! Get your popcorn and pull up a chair!

Note: of course MSM is working hard on this, have on simple data presentations such as sports scores for a decade now, because they need to replace all those expensive journalists they’ve been dumping to cut costs. Basically they’ve painted themselves into a corner of their own making and are desperate for a cheap fix. Idjits.

But it’s not a problem because functional literacy has been declining nicely. Ah, civilisation! Ain’t it wonderful.

NickMNS

1:56 pm on Jun 4, 2021 (gmt 0)

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What Iamlost said just framed differently.

In the past the MFA was crap, not readable by anyone, now the NLG text is better, not good, but still better, it is readable. But not only that, as Google used "AI" to detect this type of spam it forced the spammers to improve. So one must conclude that "AI" is making the web better, and one must concede there is a heck of a long way to go.

engine

2:47 pm on Jun 4, 2021 (gmt 0)

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Oh, yes, the MFA material was awful, and thankfully, mostly, a thing of the past. There were some good MFA sites out there, but they got sidelined by Google many, many years back: Note, those were using humans to write the material.

Interesting that the original question is about the term AI, but, perhaps it should be about Machine Learning.

But it’s not a problem because functional literacy has been declining nicely. Ah, civilisation! Ain’t it wonderful.

Far too much dumbing down going on these days, all for instant gratification in a jokey, short-form, or image, or video.

Kendo

4:20 am on Jun 5, 2021 (gmt 0)

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It seems to me that AI is no more than just another algorithm... or set of algorithms. Nothing new there.

As for gibbersish in articles, or SEO guy's English was so bad that sometimes it made no sense at all. Yet he claims that his command of English is perfect :-)

JS_Harris

9:56 am on Jun 5, 2021 (gmt 0)

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Machine learning is very real, however, it works within parameters. The human parameter revolves around how perceptive we are, the more the better.

At any rate, the most trustworthy of sources(in Google's eye) now uses AI to speak to AI, and it came up with 'telecomunications device' out of a chainsaw.

We're not there yet. Hold off on using internal AI efforts to speak to Google AI efforts a little longer, the failure rate isn't yet outside of the human perception range. Finding success in terms of increased traffic and rankings using machine learning actually robs us all of access to more knowledgeable information.

Simply stated: If we're not careful we'll end up dumber.

tangor

11:51 pm on Jun 7, 2021 (gmt 0)

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Machine Learning == Human Programmers

Until the machines take over the silly humans will keep them in chains.

There Ain't No Such Thing As Artificial Intelligence.

TANSTAAI, which is pretty close to TANSTAAFL...

YMMV