I detest repeatedly banging the drum (or perhaps its my head against a wall of indifferent inertia) for Bing (and other non-Google referrers) as should anyone actually listen and act on the commentary it might lessen my competitive advantage. However tis the season of bah humbug and being nice instead of nasty...
Some data for your consideration:
- about a third of desktop searches in the US are via Bing
- ~85% Bing users are in US
- half of Bing users are female, half male
- ~80% of Bing users doing B2B work searches are decision makers
- ~45% are senior decision makers
- a typical Bing user:
- is over 35
-largest segment is 55 to 65
- is typically less tech capable/knowledgeable
- more likely blue collar than white
- for age cohort is more likely to have children
- more likely to have grandchildren
- over a third have annual income greater than 100,000USD
- spends ~35% more than a typical Google desktop user
- ~20% more than a typical Google mobile user
- ~98% make at least one online purchase per month.
Basically, if one is interested in US traffic Bing referrals can be extremely valuable; particularly if one is in eCommerce and especially if in B2B.
Note: I have asked a series of questions regarding SEO attitude, behaviour towards non-Google SEs, which, obviously, includes Bing, (in the Google SEO News and Discussion forum:
Do you work for Google or for your client? [webmasterworld.com])
