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Two domain names one website

Best way to manage this

     
1:17 am on May 16, 2019 (gmt 0)

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I have a website that has a domain that uses new gTLD that is niche specific. The domain name only really makes sense as a combination of the domain name and the tld. I am planning on expanding my reach by branching out into neighboring niche, the gTLD for that niche exists as well. Basic idea is as follows:

current site is: fancy-website-about.widget
new site will be: fancy-website-about.gadget

The idea is to create a "fancy-website-about" brand targeting these two niches possibly other niches in the future (no tld's currently for the other niches).

I bought the second domain name today. So now I trying to figure out how I can integrate both websites. Essentially the websites will be identical, run off the same server and backend. The UI, structure, and overall concept will be the same, the only real difference will be the target niche, data.

What is the best way to integrate these two sites? Is this bad idea?
2:40 am on May 16, 2019 (gmt 0)

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If the data is the same on each is for an umbrella company/site, and the domain name will help drive traffic to the combination, that seems to be what redirections are for ... to a THIRD umbrella site (the one you want to promote).

Seems like a lot of effort for what will essentially be a single domain BRAND ...

Real world? Two domain names=two sites, each different as far as serps are concerned. (Not mentioning the two ips involved ... they ARE separate, correct?)
2:55 am on May 16, 2019 (gmt 0)

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The UI, structure, and overall concept will be the same, the only real difference will be the target niche, data.

this is equivalent to saying the two sites are the same type of forum - the only real difference is one is about gardening and the other is about fly fishing.

What is the best way to integrate these two sites? Is this bad idea?

if by "integrate" you mean "link" you should do it in a way that is useful for the visitor.
3:56 am on May 16, 2019 (gmt 0)

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If the data is the same on each is for an umbrella company/site

The data is not the same, the data is different. Its like baseball and hockey, or to take phranque's example fly fishing vs deep sea fishing. To some extent there is cross over but the topics are distinct. The format of one site is applied to the topic of the second. There will be a subset of the target audience that is interested in both topics, but most users will be focused on their specific topic of interest.

that seems to be what redirections are for ... to a THIRD umbrella site (the one you want to promote).

Redirection seems like a solution, but as you (@tangor) point out, then the whole endeavor is pointless. The domain name is a play on words and for it to work and make any sense the topic, as described by the gTLD needs to appear after the domain name. If I redirect then that whole construct is lost. Most users don't come to the site via the home page but instead land on specific pages, something like:
fancy-website-about.widget/model-xyz-widgets or
fancy-website-about.widget/model-abc-widgets
so redirecting gadget to the widget domain will be nonsensical:
fancy-website-about.widget/model-abc-gadgets

and redirect to a "neutral" domain:
fancy-website-about.com/model-abc-widgets
fancy-website-about.com/model-abc-gadgets
is also nonsensical because without the play on words the domain name has no relevance to either niche, that and the .com or other common TLDs are either taken or way out of my price range.

(Not mentioning the two ips involved ... they ARE separate, correct?)

No they are not separate, they would both be run of the same box and sharing the same backend and IP.

if by "integrate" you mean "link" you should do it in a way that is useful for the visitor.

Yes I mean link, and if possible make it clear to Google that these sites are related if not the same. I could easily link the sites, with a link in the nav or footer and then other place as is relevant.
4:39 am on May 16, 2019 (gmt 0)

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Yes I mean link, and if possible make it clear to Google that these sites are related if not the same. I could easily link the sites, with a link in the nav or footer and then other place as is relevant.

exactly - there should be a way to link them in a way that is relevant and useful.
disney cruises is likely to link to disneyland in a global disney corporate nav in the header and/or footer.
the cubs will likely link to the dodgers in mlb.com game schedules and results.
dictionary.com will link to thesaurus.com for the same word.
brand.music should link to brand.photos in a way that makes sense for "brand" and is relevant for "brand" visitors.
 

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