joined:Apr 1, 2016
If the data is the same on each is for an umbrella company/site
The data is not the same, the data is different. Its like baseball and hockey, or to take phranque's example fly fishing vs deep sea fishing. To some extent there is cross over but the topics are distinct. The format of one site is applied to the topic of the second. There will be a subset of the target audience that is interested in both topics, but most users will be focused on their specific topic of interest.
that seems to be what redirections are for ... to a THIRD umbrella site (the one you want to promote).
Redirection seems like a solution, but as you (@tangor) point out, then the whole endeavor is pointless. The domain name is a play on words and for it to work and make any sense the topic, as described by the gTLD needs to appear after the domain name. If I redirect then that whole construct is lost. Most users don't come to the site via the home page but instead land on specific pages, something like:
so redirecting gadget to the widget domain will be nonsensical:
and redirect to a "neutral" domain:
is also nonsensical because without the play on words the domain name has no relevance to either niche, that and the .com or other common TLDs are either taken or way out of my price range.
(Not mentioning the two ips involved ... they ARE separate, correct?)
No they are not separate, they would both be run of the same box and sharing the same backend and IP.
if by "integrate" you mean "link" you should do it in a way that is useful for the visitor.
Yes I mean link, and if possible make it clear to Google that these sites are related if not the same. I could easily link the sites, with a link in the nav or footer and then other place as is relevant.