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Adtech industry body IAB Europe is facing down another data protection complaint from Brave browser bod Johnny Ryan, this time over the all-encompassing cookie wall stalking its site.
The complaint, filed today in Ryan's home nation of Ireland, seeks to win a long-running argument between privacy activists and the tracking industry over methods employed to force users to choose between cookies and accessing a website.
The submission follows a ruling last month from the Dutch data protection authority that stated using take-it-or-leave-it cookie walls didn't collect freely given consent from users, because there isn't a genuine choice – they have to accept tracking to enter the site.
