Welcome to WebmasterWorld Guest from 54.91.71.108

Forum Moderators: phranque

Promoting small new site

New site to sell my own services

     
12:31 pm on Mar 19, 2019 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member graeme_p is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 16, 2005
posts: 2936
votes: 188


I finally got round to setting up a site for my new company. I had a site in my own name for a while and a one page site for the company (very much a holding page), that got a little traffic and a little business (entirely from people Google for me by name, as far as I know).

I find myself quite lost about how to promote it. When I help customers with this I usually know what they want ("I want a better Google ranking") and usually do what I can (on page stuff) and tell them to go elsewhere for things like link building or social media marketing (they are usually unwilling pay for the people I recommend or they already know someone, but that is another story).

I have a simple, but clean site, I am adding content, but what should I focus on next? I do software development in general (a short list of key skills) not just web sites/web apps (I imagine the latter particularly competitive). I probably have an advantage targetting local businesses. I am pretty sure there is demand, connecting with customers is the problem the site would (hopefully) solve.

Obviously here I expect to get suggestions for online marketing, but I realise offline matters too. I expect to have to use PPC ads, but what else?
1:59 pm on Mar 19, 2019 (gmt 0)

Moderator from GB 

WebmasterWorld Administrator mack is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:June 15, 2001
posts:7833
votes: 90


I would say don't underestimate the power of YouTube. If you can use it to demonstrate the usefulness of your product it can be a decent way of driving user o your site.

Mack.
2:15 pm on Mar 19, 2019 (gmt 0)

Preferred Member from CA 

Top Contributors Of The Month

joined:Feb 7, 2017
posts:548
votes: 53


Write good content, ensure you have good keywords for your content. Ensure the search engines are getting to you without errors. look in your raw access log to find out. Have friends link to your site.

It is quite difficult for a small site to become popular. This takes a lot of time and effort.
2:49 pm on Mar 19, 2019 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member graeme_p is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 16, 2005
posts: 2936
votes: 188


@mack, not thought about Youtube. Already getting ideas.... Thanks.

@ToronotoBoy, I just need it to be successful in the area: say people looking for someone with the same skills in the same (English) county so I am not trying to rank nationally or internationally for my keywords (it would be nice, but not realistic).

The biggest problem is that "[skill] in [place]" type organic SERPS are dominated by recruitment sites so I need to look at other ways of getting traffic. I know there are potential customers, but they will not easily find me on the web.
6:41 pm on Mar 19, 2019 (gmt 0)

Preferred Member from CA 

Top Contributors Of The Month

joined:Feb 7, 2017
posts:548
votes: 53


I just need it to be successful in the area: say people looking for someone with the same skills in the same (English) county so I am not trying to rank nationally or internationally for my keywords (it would be nice, but not realistic).

Each and every page needs your geographic keywords, for start. Even then it is not so accurate. For example, we have a "Scarborough" area here in Toronto, Canada. If I add "Scarborough" to my G search I'll invariably get hits for GB, Aus, NZ, and US. There may even be multiple Scarborough's in GB alone. Who knew there were so many Scarborough's in the world.

It might be better to try an ad in a newspaper, or even a roadside advertisement, rather than trying for fame on the WWW, but to narrow down the location.
7:17 pm on Mar 19, 2019 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member graeme_p is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 16, 2005
posts: 2936
votes: 188


I do not seem to have the problem with lots of other places with the same name - at least all searches I tried returned local results. Definitely something worth testing for though! I probably have to check again if I target towns orcities in the region so thanks for the tip.

PPC with location targets should work. I am not sure about advertising in such general media for specialist services. I am targetting customers who want a particular language or platform etc. That is why I am struggling a bit to find anything else that works.
7:18 pm on Mar 19, 2019 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member graeme_p is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 16, 2005
posts: 2936
votes: 188


@TronotoBoy just found an American town with the same name as one near me - and it did come up for a keyword combination I could target.
10:02 pm on Mar 19, 2019 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member tangor is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 29, 2005
posts:9712
votes: 925


If your product/services are of interest to a wide swath of the public, you might consider looking at local talk radio (usually am stations). You'd be surprised how "inexpensive" 10, 15, 30 second spots can be. Meet the show(s) host(s) and establish a relationship, you generally get better ads as a result.

Once you get the buzz out, you can then incorporate that good will back into the site with satisfied customers, referrals, etc.

For products/services in a local area this works mighty fine. More folks are likely to listen to a radio than read a newspaper (which are going the way of the dinosaur).
8:47 am on Mar 20, 2019 (gmt 0)

Senior Member from ES 

WebmasterWorld Senior Member 10+ Year Member

joined:Nov 13, 2005
posts:692
votes: 11


[offtopic]
Who knew there were so many Scarborough's in the world.

Wow! That's why I never found her in the fair! :-D
[/offtopic]

It may sound simplistic but if you want to be popular in local searches, you must be popular in your area and then, working wisely about converting that "physical" presence in links to your website, you will rank in the Google's first spot for local searches.

Search for MeetUp groups in your area, organize a small workshop about local marketing for small business with your local chamber of commerce or do whatever may make you popular among the small/medium business around you.
8:36 am on Mar 23, 2019 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member piatkow is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Apr 5, 2006
posts:3456
votes: 62


You are in the UK so in your area there are probably two franchised free, A5 format, monthly magazines. One a local directory and one a local news magazine. These would be worth advertising in. You might even consider offering to write some content.

While large scale online directories are pretty well dead on a local or specialist scale they are still valuable. But before signing up to one do check how well it is curated, look for business you know that have closed or moved.
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members