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Personally Identifiable Information

     
8:54 pm on Mar 4, 2019 (gmt 0)

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A few years ago, all of my sites were flagged because of "PII" (personally identifiable information). The problem was that I was plugging in the author's username in the address bar unencrypted; eg, you could see my classified ads by going to:

example.com/classifieds/csdude55

But usernames that looked like a real name or email address were a violation of Google's policy. So I had to quickly revise all of my websites, forcing an encrypted version of that link:

example.com/classifieds/ZWFzdGJl

This change caused me to lose some search engine placement, and of course people stopped sharing this weird-looking link on social media.

I recently came across this, though:

Google has quietly dropped ban on personally identifiable web tracking
[thenextweb.com...]

I'm not sure if I'm understanding it correctly, though. Can anyone confirm that my original format would no longer be a PII violation, and I can go back to using it?
12:07 am on Mar 5, 2019 (gmt 0)

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I would certainly review whatever info you have and ask questions (just like this) to see if this is real or not. Pretty sure it would fail GDPR if nothing else. I also think users might be a bit reluctant if they "figure it out".

Meanwhile, change nothing!
12:18 am on Mar 5, 2019 (gmt 0)

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your question applies to web publishers (i.e. your content) and the article refers to google's policy for tracking on its own advertising platform.
12:28 am on Mar 5, 2019 (gmt 0)

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What phranque says makes sense ... in effect you would be forcing g to track PII whether they want to or not ... and likely they will not

(GDPR and the growing public concern over PII and tracking ... and an index is certainly tracking with a cap T)