Hi webmasters, this is not new to me but I wasn't aware things were this ugly. There used to be webmaster hiring, now it's all about social, tracking, spamming and Wordpress. (Wordpress is not bad or evil, it's just an unhealthy symptom of the industry today, or so it seems).
I started developing websites around 1998 and since then built good webs reaching thousands of visitors per day, some for the company I worked for and most for myself: hobby sites that helped me to get better and ended up providing income, food to my table. My most important webs are still around and kicking. I learned about SEO, optimization, mobile, reducing requests, etc. My sites are FAST, the only thing slowing them down are the ads some of my sites show (Adsense). I'm a one man band and my sites are on top positions, sure some companies are my competitors now and they have teams of people posting like crazy monkeys (not me) but it's something to feel proud of, most of this I learned HERE, thanks WebmasterWorld.
It's clear small companies with no clue behave accordingly. But I had a few job interviews from 2 specialized companies, big players in the region, one is really, really big and has lots of big clients, I was happy to be called by that one more than the other. This is not about two companies only, it covers experiences about others but here is the story, it's becoming a standard:
The hiring was done by someone who doesn't develop software or websites
All the questions were about Wordpress
Joomla was also discussed
Drupal? "I know it's good, powerful and more secure than WP but... (shy) we don't know how to use it"
My own CMS or Framework optimized and powering websites handling high traffic had no importance
Websites reaching 20 years of existence were nothing to talk about (hey, they make good money)
Evaluation of websites was done by extensions and free services "detecting CMS... wait"
Didn't have the knowledge to evaluate the sites for themselves
They handle pretty big clients, but their websites... are unknown
I was shown websites (their portfolio) that I haven't seen, ever, not even in search results
All was Wordpress
Their strong point to clients is providing "custom STATS PANELS" to see "current visitors"
I didn't take offense, I just thought: damn, this website in particular made enough money over the years to buy a house and they didn't blink. Being at top positions on search engines is something they couldn't notice, even asked "is this indexed?", I was like "what?". I'm impressed because there are things that are key components in successful websites and they didn't put attention to any of those. The success, speed or stability of the websites was never considered, nor the original work.
Pay? terrible for the job and working ours, this even at the two companies, specially the large one (I'm surprised). The other not so big had good salary but ugly working hours. Oh yes we talked.
Their complain? developers/webmaster don't stay. I noticed on the interviews but specially on those two big companies webmasters come and go like rain, stay for a while and leave. The work is always "new" to someone and there is always a terrible hurry because nobody stays for long and work is often delayed. Most portfolio shown is about pretty mockups of sites you will never hear of.
And they put great effort on stalking visitors on the web.
Why this is not a rant? because it's not. My point is you can learn how to develop sites that work using ANY CMS, or walk extra miles and develop your own custom solutions to make your own website FASTER, sites that work. And they don't care. You might as well show a powerpoint design you can turn into html and that's it, as long as you are FAST, it doesn't matter if your code sucks, if your website is slow... they don't perform speed tests! they have such a powerful fast connection you could place a BIG JPG that loads slowly but there it will be FAST. The powerful clients who pay for this also have the same connections so you can place whatever there. So you can train for years but your expertise as a webmaster doesn't matter to the corporate industry. They want:
- people with no life
- willing to post whatever even if it sucks, even if that's slow as a turtle
- people who build Wordpress site that never rank
It seems if you want a job and you take learning seriously, you might be training for the wrong world. Its all facebook.
My big question is... how clients pay for this?, WHY? the company I worked for (and I left) hired an expensive company (one that offered me a job later) to redesign a successful FAST website with average of 7,500 daily unique visitors. They couldn't even migrate the content, instead erased everything and created a Wordpress website with a generic template (modified), it's a REALLY slow website. Terrible ranking, terrible SEO, terrible mobile experience. The frontpage weights 2MB, my most loaded frontpage (with pictures but yes, optimized) reaches 700K. Not to mention the website they designed and launched last year (2018) reaching 25MB... just the frontpage.
And they paid very good money for it.
Interesting. Most of those websites offend a good webmaster, it's not a matter of my personal taste, they break so many rules... and still they profit, and still clients don't complain? interesting.