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So the inversion was a name that YouTube engineers gave to an event in 2013. When the site was under attack from fraudulent bot traffic. YouTube, like most platforms, has pretty sophisticated fraud detection systems. But those systems work by identifying real and fake traffic in part based on the percentages on the site. This attack was so large that it was brushing up against about 50 percent of the traffic and the engineers were genuinely worried that their systems would start to regard real traffic as fake and fake traffic is real.
Fake content that is only read by bots is not the same as fake content read by people.