In the last week or two I've been focused on polishing existing web pages rather than creating new content.
The motivation was a comment by my favorite CEO that "It's good to think out of the box but you still have to make sure that what's IN your box is in good shape."
So, I've been checking pages with an assortment of tools and finding lots of things that can be improved.
Pick a page, run a tool on it and see what turns up. Start with your busiest pages, but also check some pages at random.
If the tool turns up errors or warnings, work through them and address the issue(s). Pay special attention to fixes within your templates. Improving a template or include may benefit many pages besides the one you're looking at. Repeat with a different tool.
Some things to check for:
- Broken or redirecting links
- Page speed
- Mobile usability
- Google Search Console - crawl errors etc.
What else could or should I be looking at?