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when someone else gets hacked

11:16 pm on Dec 12, 2017 (gmt 0)

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WebmasterWorld Senior Member lucy24 is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

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votes: 692

I stopped by GSC the other day to check on Who Links To You ... and was staggered to find vast numbers of links from a pair of sites I'd never heard of, from one of those spam-friendly pacific island tld's. A quick look at the thumbnail made everything plain: both sites had swiped the design, title and images of a legitimate site that happens to include links to mine. (It's the kind where each discussion-thread post includes a link to your website, so there are heaps of them, presumably all no-followed, but useful to humans.) They'd changed all the text--at least the headlines visible in the thumbnail--to something spammy and revolting,* so it wasn't a direct DNS swap.

Delving deeper into GSC yielded a long list of real-site paths tacked onto offending-site's domain name, meaning they'd scraped the whole thing, not just the front page. Still deeper delving revealed that both offending sites live at CloudFlare, making further investigation a dead end.

Naturally I sent a heads-up to the real site, but I remain puzzled: What's in it for the scraper?

* What you consider revolting is, of course, a matter of individual taste. But I'm confident that the victim site will be as disgusted as I was.
5:28 pm on Jan 2, 2018 (gmt 0)

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WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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posts: 38184
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If they can generate *any* traffic in any way-shape-or-form, they can run it through affiliate urls. They can also just do research in the related area. Lastly, it could have been a negative seo attack by a competitor a couple slots down the serp from you.

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