Welcome to WebmasterWorld Guest from 54.234.65.78

Forum Moderators: phranque

Fake Website Operation Used to Steal From Advertisers Is Uncovered

     
6:28 am on Nov 22, 2017 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member tangor is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 29, 2005
posts:7957
votes: 572


Adform says ‘Hyphbot’ scheme created fake websites, nonhuman traffic to scam advertisers of more than $500,000 a day


[wsj.com...]

Might help explain why spend and revenue are so dismal these days.
11:41 am on Nov 22, 2017 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:May 9, 2000
posts:24952
votes: 645


The IAB's ads.txt [webmasterworld.com] was set up to combat this kind of thing.

That's an awful lot of money, and I suspect this will go on for quite a while yet.
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members