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Affiliates and alliances

I'm too naive and ignorant on this, how do you work this out?

5:23 pm on Dec 20, 2016 (gmt 0)

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Hi webmasters, been for years a reader and then a forum member here, have many things to say thanks for, sadly many forum members are not around anymore. Anyway those years I've been seeing lots of threads about affiliates and alliances and I have no clue on that. I've read, and I know many made big bucks from there, some still make decent money. And I still-have-no-clue on how that works. Nope I'm not asking for a tutorial, I've read.

The thing is I have some brick and mortar websites still having decent traffic, getting lots of emails per week or per day, etc. Those websites were created as hobby sites, per example photography. Over time the sites got a lot of attention on people wanting to travel to such places (just as if you talk about computers but then people wants to buy from you). I have zero interest on changing my business, and zero interest on jumping on something I do not have the experience, etc. Not that I'm lazy, I just have other areas of work and other that I would like to explore, not those ones.

Tried talking to the industry, got some meetings, agreements, etc. But at the end there are no sales. They insist they are working on that, they also say they sent the info, but from time to time I ask the visitors and they got nothing. All the time the affiliates are telling me I should do this and that for better results, etc. The end result is: they are trying to make me work and work, while I get nothing from them just requests and requests. I understand the business but I also understand: that... sucks.

I've got some decent offers now and requests from other businesses, but as a webmaster and all the years I have developing websites and webservices, that many sales are lost just leaving my websites and getting on theirs. The service prodivers FAIL to understand the cut on user experience, the cut on trust, the interruption on what the user is seeing.

Had (have?) a business relationship with a friend and there's been a few but good sales with him, but sad fact is he is far too lazy and focused on other things that are not even good for him, he became a problem.

I've thought about this, a lot. Any suggestions? advice? stories to share?, I'm clueless. And all my thinking is pointing on a direction I would like to ignore and not take: moving and exploring providing such services and products myself. It's a big jump.

Thanks in advance.
11:00 pm on Dec 20, 2016 (gmt 0)

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WebmasterWorld Senior Member keyplyr is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 26, 2001
votes: 891

While affiliate set-ups vary, one thing is always true - it can be frustrating since we don't know what's happening on their end once they get the visitor from our site. Also, the visitor is leaving our site, often times permanently since most affiliates attempt to monetize that user from then on with newsletters, emailed sales announcements, etc.

Returns also vary greatly depending on the product niche, season, location (if physical store) etc. In some industries 1:100 (one sale per 100 referrals) is expected, in others it could be 1:1000.

Always best to affiliate yourself with established vendors who are accountable.

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