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Your Black Friday Numbers

How'd it turn out?

6:55 pm on Nov 28, 2016 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member tangor is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 29, 2005
votes: 752

Hope you make lots of income, but the numbers I'm interested in is source:


I have one site that sells a VERY expensive business product (average six sales per year) where Desktop ruled and very little of the others

Three lesser value product sites seemed to split 50-50 for the first time between desktop and the other two combined.

But an entertainment site went off the rails mobile in the last quarter this year, with Black Friday showing nearly 75% mobile First time ever.

What kind of numbers have you seen, either Black Friday or the last quarter 2016?
9:03 pm on Nov 28, 2016 (gmt 0)

Senior Member from CA 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

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Disclaimer: I do not do direct sales, my 'sales' equivalent is affiliate presell and coupons (which is another form of affiliate marketing).

For the past week (Black Friday has been streeeetching):
My numbers get skewed because I have coupon sections, which, this past week: 75% mobile, 5% tablet, 10% lap/desktop.
Note: lap/desktop the coupons are printed: 95%, synced with mobile: 5%.

With coupons excluded:
* Amazon presell:
---mobile: 30%
---tablet: 25%
---lap/desktop: 45%

* direct presell:
---mobile: 15%
---tablet: 25%
---lap/desktop: 60%

Compared to the past quarter Black Friday device percentages were comparable, shifting less than a percent; however, absolute numbers are a joy to behold! Gotta love any excuse for a sale.

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